If by itself, the NFL Alone is one of the most profitable brands in the world, now with the emergence of superstar Taylor Swift on the scene when his relationship with the Los Angeles tight end was revealed to the world. Kansas City Chiefs, Travis Kelce the league has an unbeatable opportunity to get a new audience and they are doing everything possible to make it happen.
After Chiefs they beat the New York Jets the official account of NFL and Instagram changed his bio and wrote ‘Chiefs are 2-0 as swifties“, which makes explicit reference to the fact that those of Kansas City They won the two matches they attended as an official couple Kelce.
The negative reaction of the fans was immediate.
After this and other nods to Taylor Swift through social networks, fans made their anger visible that the NFL is to ‘force’ the singer from all sides, because it is not only through the same accounts of the league, but also in the broadcasts of the games quickly It has a ‘personal brand’, which takes on more importance than the meetings themselves.
After a bad reaction on social networks, the NFL his Instagram account removed the reference to Taylor Swift in addition to removing his cover photo from the league’s Twitter account and another reference in the biography.
The Taylor Swift effect is undeniable
It’s the same NFL made a lot of money from the image of quickly since the game Chief-Jets was the most watched television program in the entire United States last week, attracting 24.3 million viewers, in addition to the average ticket price for the meeting increased by 40% after knowing that he is in the box, according to Forbes.
Besides, Kelce She benefited a lot, because after knowing about her relationship with the singer, the sales of her sweater increased by 400%, which was in the top 5 best sellers, in addition, she got about 383,000 likes. follower of his account.