Thursday, February 2, 2023

Fast food spreads throughout the interior

Last Thursday and Friday were intense days for Burger King, Those were early days as they doubled down on their commitment to development and demonstrated once again that the desire for good quality fast food is felt regardless of the pace of life. The year has been shifted to 2022 for the Burger King chain with three new campus In Montevideo, a new one at Minas Shopping Terminal and brand new improvements in downtown Florida were both built between Thursday and Friday. Two months earlier, the opening of a 24-hour Tres Cruces branch had already confirmed the company’s business to reach residents across the country. This opening in Minas and Florida’s improvement point to 2023 growth.

“The goal is to continue being close to the people,” said Mario Gimenez, general manager of Burger King Uruguay.

new opportunities for youth

The Minas branch has been in operation since December 15 and already offers big hamburgers (with vegetarian options) and a menu that’s as fast as it is classic. The service not only allows you to eat on the premises, but like other subsidiaries, it accepts orders for take-out on the premises and requests home delivery through the APP. Furthermore, as a way to accommodate family needs, it also offers birthday services and adds an outdoor dining and play area.

One of the features of the Minas shopping venue is the decor, which responds to the new format the brand is implementing in its new opening. It is a more colourful, young and modern setting. “We know our customers love it, and it comes with the best and biggest hamburgers,” Gimenez said.

The venue will operate from Monday to Sunday between 10am and 10pm with extended hours for special events related to the city’s agenda.

The brand’s arrival in the department of Lavalleja goes beyond the gastronomic offer, as the daily operation of the complex implies the creation of 25 new jobs specifically designed to offer the first job opportunity. It is noteworthy that these new team members have gone through a three-month training process in Montevideo and Punta del Este. In this way, they not only acquired the skills required for the job, but were also able to deal with different types of public and perceive their respective urgency.

“It’s part of Burger King’s policy that someone can experience their first job with us,” Giménez continued. It is not only a question of walking and meeting an immediate demand in terms of gastronomy, but also of contributing a grain of sand to the development of new generations, and therefore to society.

Burger King opens new locations

Gentileja Burger King

New Faces to a Classic

The Florida location had become one of the most emblematic locations for the series. It was and is an essential stop for those traveling on Route 5. That’s why it got a significant renovation and reopened this Friday to stay on the cutting edge and provide the same comfort and atmosphere that Burger King locations across the country provide. This place is still located in downtown Florida Station with the best hamburgers, but with a completely revamped atmosphere.

One of its improvements was to improve access to the Auto King, which does not require disembarking to pick up food and continue the journey. Those entering will find that the interior has been redecorated and a new children’s play area has been added. The same area is also complemented by classic birthday service, supported by a team of hostesses specially prepared to attend to the boys and girls.

There is a custom that these places spread the chain with free refills of drinks, the so-called FreerefillBK. Whenever you want, the customer can refill his soft drink glass without additional cost. “It’s a real difference,” said Eugenia Altez, head of marketing for Burger King Uruguay.

As such, 2023 is projected to see even more growth and expansion, although this end of the year marks a peak for the series. 24 stores in Uruguay, of which 11 are outside Montevideo. In addition to the nation’s capital, Florida, Canelones, Riviera, Salto, Paysandu, Soriano, Maldonado, and Cerro Largo are the departments where Burger King is present. No matter the geographical distance, Burger King continues to work to reach out across the country.

Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
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