Monday, February 6, 2023

FIAT at CES Las Vegas 2023: World Premiere of the FIAT Metaverse Store

The FIAT brand returns to the Consumer Electronics Show (CES) in Las Vegas, the world’s most influential high-tech event, with two flagship demonstrations of the electric New 500, the flagship of the brand’s electrification strategy.

CES® 2023, scheduled for January 5-8, is the world forum for innovation and the ideal stage for FIAT, a global brand that promotes an “easy technology” approach that is accessible to all by offering simple and intuitive technology Is.

In light of this, FIAT will bring the world’s first Metaverse-powered showroom to the public for the first time: the FIAT Metaverse Store. This revolution in customer experience is accessible, thanks to a partnership with Microsoft and TouchCast, recreating the showroom experience from home, at the Microsoft booth located in West Hall #6017.

Alongside the FIAT Metaverse store, the new 500 will also be the center of attention in the Free2move area of ​​the Stellantis stand.

Both initiatives reflect FIAT’s core values ​​of prioritizing customer needs while remaining socially relevant in an era of constant change.

Driving Changes in North America
At the 2022 Los Angeles Auto Show, Olivier Francois, FIAT CEO and Stellantis Global CMO officially announced the launch of the new Fiat 500e in North America in the first quarter of 2024 and that FIAT Metaverse stores will be one of the key innovation pillars. FIAT Electric Icon launched in the US

FIAT aims to reinvent the customer journey in the United States, reversing the paradigm where, as an alternative to visiting a dealership showroom, you bring the buying experience directly to their homes.

FIAT is even closer to its customers, who can interact with the brand and get all the clarifications requested, wherever they decide to move or live.

As a pioneer in urban mobility, the goal is to lead in this new space as well, while maintaining a human relationship when addressing customers thanks to FIAT’s product genius, always an expert in creating a tailor-made journey.

FIAT is truly embracing its role as an innovator, building on its success in Europe and breaking new ground in North America, using its flagship and most popular vehicle to transition to electric. renewing its commitment to bring customers into the future. Mobility … again.

Fiat Metaverse Store: A Revolution in Customer Experience
Launched last December in Italy, the FIAT Metaverse Store positions the brand as a leader in providing a comprehensive, simple and human-driven brand experience. Inside the FIAT Metaverse store, customers can discover, configure and even discover the new 500 La Prima by Bocelli, while experiencing the showroom experience with the help of a FIAT Product Genius, a real person ready to answer any questions. that would be able to buy. The entire new 500 lineup, additional models and markets can be seen in Metaverse-powered showrooms through 2023.

The FIAT Metaverse Store is easy to use and accessible to all technologies, in fact, it doesn’t require a Virtual Reality (VR) headset or expensive hardware. The public will be able to try it at CES 2023 at the Microsoft booth located in West Hall #6017.

FIAT and Free2move together for more sustainable urban mobility
The lights shine in a special Rose Gold livery on the new 500e 3+1, which is shown as the only car on the Free2move stand. A collaboration between FIAT and Free2move, which stems from a common goal: to build an increasingly sustainable urban mobility ecosystem, as part of their mission to make electric vehicles more accessible. Both the brands are working on a unique value proposition that goes beyond rental, car sharing and subscription. Customers will be able to enjoy the Free2move 360° experience via Fiat car for a few minutes, several days or months. The offering allows customers to customize their rental agreement and related services based on usage directly from a dedicated application with a single invoice.

Turin, January 5, 2023

Nation World News Desk
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