Although it does not seem like it from a Spanish perspective, Fiat will be the most successful recording within the year of the Stellar group. Although brand-by-brand sales have not been easy, Fiat has inflated its historic chest by announcing that 1.2 million units will be sold in 2022 for the Fiat, Abarth and Fiat Lorem commercial brands.
With these results, Fiat surpasses the French brands of the group (Peugeot, Citroën and DS) and the German Opel, which formed the old PSA group before Fiat Chrysler (FCA). Fiat’s surge over Peugeot thanks to the fact of the Italian brand and the decline of sales of the French one, which went from 1,214 million units in 2021 to 1,056 million in 2022, a decrease of 13%. In total, the Stellar group sold 5.8 million vehicles, 12% less than in 2021.
Let the contribution be made to Stellantis
It should also be noted that the group is the leader in the giant markets of Brazil and Turkey, first with a certain position because it reaches a share of 21.9% of total sales, and also at home, in Italy, despite that here. the product offering is smaller than in other continents.
Olivier François, CEO of Fiat and CMO Global di Stellantis, with these indications: “Fiat confirms the global achievement and the contribution of sustainability to the results of the Group. Let’s mark the first Stellar in the number of registered units and we are accelerating towards a sustainable future with the New 500e of which almost 120,000 units have been delivered since its launch at the end of 2022″.
The new Fiat 500 electric model is the best-selling 100% 0-emission model from Stellar, and the third in the top 10 European markets, first in Italy, second in Spain, third in Germany. Francis added that “thanks to the synergies that occur within the Stellar group, in 2023 we will continue to offer socially relevant solutions and present four new models”.
Let there be strength
Fiat is historically the leader in the European market for small urban vehicles and last year, in the context of growing concern for environmental protection, 66,000 signs registered the electric model 500 100, more than half of the sales of this model worldwide. worldwide, making it Stellar’s best-selling electric vehicle. In the urban segment, Fiat 500 and Panda collected a share between the two of 43.8% in Europe. In Italy, Fiat continues to be the undisputed leader, with 15.1%.
It is also a best selling brand in South America. In 2022, it accumulated a 13.6% share. In Brazil, which is the largest market, it delivered more than 430,000 vehicles, 21.9% of the total market, the best annual result and the best recorded of any brand in ten years. Fiat has 24.7% of the market share and almost 50% of runners, very important in this region where the Fiat Strada, the best seller for the second year and the slightly denser Toro, which also leads. portion The Cronos sedan (also not present in Europe) increased its sales by 49% compared to 2021 and the Pulse SUV exceeded 50,000 registrations in one year.
Another important region for the brand is the Middle East and Asia, especially Turkey, where FIA has production centers in collaboration with the local Tofas, and where it is the best selling brand for the fourth consecutive year, with an 18.7% market share. Fiat Tipo is a certain segment leader in its segment, with a 50% share and the best seller in the region.
The results of Fiat’s release coincide with the new job cuts implemented by Stellar’s CEO, Carlos Tavares, in Italy, the Fiat region, which affects up to 2,000 employees.