FIFA presented this Wednesday at an event in Los Angeles (USA) the official brand and logo of the 2026 World Cup, which will be held in the United States, Mexico and Canada.
“For the first time in history, a single image of the trophy and the year of the tournament are represented, an innovative design language that anchors the emblem for 2026 and beyond,” FIFA said in a statement.
“The image and year of the trophy will allow for customization to reflect the uniqueness of each host nation while creating an identifiable brand structure for years to come,” he said.
Along with FIFA President Gianni Infantino, the world’s highest football organization organized a special event at the prestigious Griffith Observatory in Los Angeles, which was attended by legends of the ball such as former Brazil striker Ronaldo.
FIFA also launched the “We Are 26” campaign, which aims to “let communities play an integral role” in the upcoming World Cup.
Infantino said, “We are 26” is a slogan.
“This is a moment when three countries and an entire continent are collectively saying: ‘We are united to welcome the world and deliver the biggest, best and most inclusive World Cup in history,'” he said.
2026 will be the first World Cup to feature 48 teams instead of the current 32 and the first time the biggest football event on the planet will take place across three countries.
The United States will host most of the tournament and have 11 of the 16 total venues for the World Cup: Seattle, San Francisco Bay Area, Los Angeles, Kansas City, Dallas, Atlanta, Houston, Boston, Philadelphia, Miami and New York/New Jersey. .
Mexico City, Guadalajara and Monterrey would be the venues in Mexico, while Vancouver and Toronto were the cities chosen on the Canadian side.