FIFA called for “fairness and respect” in the sale of rights to broadcast the 2023 Women’s World Cup in Australia and New Zealand this Wednesday, saying the offers for some markets “do not reflect” comparisons to last year’s men’s World Cup. “Game Value”.
“Offering just 1-3% in some markets, compared to last year’s World Cup, does not reflect the value of the game. Morning audiences will be higher in Europe. More profit equals more investment in women’s football” FIFA Media Relations director Brian Swanson said on social media.
FIFA’s appeal came after the governments of Germany, Spain, France, Italy and the United Kingdom expressed their concerns on Wednesday that no agreements have been reached in their respective countries to broadcast the championships and urged the parties to quickly reach an agreement. Who is told?
The sports ministers of these five countries assured in a statement published this Wednesday that “the media representation of women’s sports has a very important impact on the development of sports practice among women and girls.”
Given that potential, the minister considers it his duty to “fully mobilize” the parties involved, ie FIFA as the owner of the television rights and the broadcasters as potential buyers of those rights, to “quickly reach an agreement”. In form of.
On the 22nd, in Madrid, the FIFA Secretary-General, Fatma Samoura, highlighted the importance of an event such as the World Cup and advocated an agreement to close as soon as possible the sale of rights to the competition, which will be played from 2016 to 2019. 20 July to 20 August.
“We want to one day equalize the differences between footballers, but we cannot develop women’s football alone. We have partners like sponsors and television rights holders and our idea is very simple, this tournament has value and we saw That’s when we decided to separate the sale of rights to the men’s and women’s World Cups,” said Samorua, who attended the presentation of the Women’s World Cup trophy in Ciudad del Fútbol de las Rosas (Madrid).