LONDON ( Associated Press) — FIFA is entering the streaming platform business with the soccer version of Netflix and Amazon Prime.
The service is free and features largely documentaries and some live games at launch, but it could eventually be a way for FIFA to broadcast World Cup matches at a cost.
Rapidly positioning itself as a rival to existing media companies, FIFA+ will also be used by the governing body to promote its sponsors.
“There are no plans to charge a subscription fee for the service, that doesn’t mean we can’t evolve over time, there has to be a value proposition that allows us to charge a subscription when we step into premium rights or adopt other forms.” Allows. of the model,” said FIFA Strategy Director Charlotte Burr. “But there will always be a free experience on FIFA+.”
Geo-blocking can be used to restrict matches broadcast on FIFA+ to specific regions. FIFA was less clear whether the platform would be an accessible means of watching World Cup qualifiers which are often not available for widespread viewing as each federation is able to sell the rights and some federations bundle them together.
FIFA said live matches would be from competitions that previously lacked coverage, initially streaming 1,400 games each month.
The launch could lead to the removal of FIFA’s content from YouTube, which it previously used to broadcast classic matches and sports politics events. The recent FIFA Congress in Qatar was not streamed on the long-running video-sharing website as before.
“We are a little more strategic about what goes where and when,” said FIFA’s chief commercial officer K Madati.
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The Associated Press