FIFA President Gianni Infantino , Following “disappointing offers” from television’s ‘Big Five’, has stressed its appeal to television networks to pay a fair price for the rights to broadcast this summer’s Women’s World Cup, which will be held in Australia and New Zealand. . European countries (England, France, Germany, Italy and Spain), according to a statement by the agency.
Infantino, together with the Director-General of the World Trade Organization (WTO), said, “Television network offers, mainly in the ‘Big Five’ European countries, remain very disappointing and are not acceptable according to four criteria.” Okonjo-Iweala, ‘Business for Women Making the Score!’ A series of round tables held at the WTO Headquarters in Geneva, Switzerland during
Infantino explained that “one hundred percent of the rights granted will go directly to women’s football”, within the “effort”. la fifa “to promote measures which favor equality of conditions and remuneration”. “Second, public broadcasters have a duty to promote and invest in women’s sport in particular,” she recalled.
« Figures of women’s world cup spectators They are 50-60 percent more than men’s and yet TV offers from the ‘Big Five’ European countries for the Women’s World Cup are 20 to 100 times lower”, revealed an Infantino who reported that operators were offered 900,000 euros. and between 9 million, while more than 100 million are offered for the men’s version.”It is a slap in the face to all footballers”, he assured.
Thus, Infantino noted that FIFA still had to sell the audio-visual rights of the championship in some important markets as the offers had not been evaluated. “To be absolutely clear, it is our moral and legal obligation not to undermine the Women’s World Cup,” she added. He warned, “If the proposal remains inappropriate, we will be forced not to broadcast the World Cup in the ‘Big Five’ European countries.”
“I call on all players, fans, managers, presidents, prime ministers, politicians and journalists around the world to join us in supporting this call for fair pay for women’s football. Women deserve it! It’s that simple!” Infantino concluded.
In the end, the Director-General of the World Trade Organization supported FIFA’s position and asked for “higher” offers for television rights to the tournament. “This is a real opportunity to support women’s football,” said Ngozi Okonjo-Iweala.