Tuesday, May 30, 2023

FIFA unveils brand and logo for 2026 World Cup in USA, Mexico and Canada

FIFA presented the official brand and logo of the 2026 World Cup, which will be held in the United States, Mexico and Canada, at an event in Los Angeles (USA) last Wednesday.

“For the first time in history, a single image of the trophy and the year of the tournament are represented, an innovative design language that anchors the emblem for 2026 and beyond,” FIFA said in a statement.

“The image and year of the trophy will allow for customization to reflect the uniqueness of each host country while building an identifiable brand structure for years to come”.Apex body of world football added.

Along with FIFA President Gianni Infantino, the world’s highest football organization organized a special event at the prestigious Griffith Observatory in Los Angeles, which was attended by legends of the ball such as former Brazil striker Ronaldo.

FIFA also introduced the campaign “We are 26” (“We are 26”, in English), which aims to “make communities play an integral role” in the next World Cup.

“We are 26” is a slogan, said Infantino, a top FIFA official.

“This is a moment when three countries and an entire continent are saying collectively: ‘We are united to welcome the world and deliver the biggest, best and most inclusive World Cup in history,'” Gianni Infantino said. .

2026 will be the first World Cup to feature 48 teams instead of the current 32 and the first time the biggest football event on the planet will take place across three countries.

The United States will host most of the tournament and have 11 of the 16 total venues for the World Cup: Seattle, San Francisco Bay Area, Los Angeles, Kansas City, Dallas, Atlanta, Houston, Boston, Philadelphia, Miami and New York/New Jersey. .

Mexico City, Guadalajara and Monterrey would be the venues in Mexico, while Vancouver and Toronto were the cities chosen on the Canadian side.

Nation World News Desk
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