LOS ANGELES, California – FIFA unveiled the official brand and logo of the 2026 World Cup, which will be played in the United States, Mexico and Canada, at an event in Los Angeles on Wednesday.
The logo shown by FIFA is simple: 2 on top of 6 with the image of the World Cup.
FIFA announced that each of the 16 cities hosting the matches would have their own emblems with unique colors and styles.
“For the first time in history, a single image of the trophy and the year of the tournament are represented, an innovative design language that anchors the emblem for 2026 and beyond,” FIFA said in a statement.
“The image and year of the trophy will allow for customization to reflect the uniqueness of each host nation while creating an identifiable brand structure for years to come,” he added.
Along with FIFA President Gianni Infantino, the world’s highest football organization organized a special event at the prestigious Griffith Observatory in Los Angeles, which was attended by legends of the ball such as former Brazil striker Ronaldo.
FIFA also introduced the campaign “We Re 26” (“We Re 26”, in English) which aspires for “communities to play an integral role” in the next World Cup.
Infantino said, “‘We are 26’ is a slogan.”
“This is a moment when three countries and an entire continent are collectively saying: ‘We are united to welcome the world and deliver the biggest, best and most inclusive World Cup in history,'” he said.
This will be the first World Cup with 48 teams
2026 will be the first World Cup to feature 48 teams instead of the current 32 and the first time the biggest football event on the planet will take place across three countries.
The United States will host most of the tournament and have 11 of the 16 total venues for the World Cup: Seattle, San Francisco Bay Area, Los Angeles, Kansas City, Dallas, Atlanta, Houston, Boston, Philadelphia, Miami and New York/New Jersey. .
Mexico City, Guadalajara and Monterrey would be the venues in Mexico, while Vancouver and Toronto were the cities chosen on the Canadian side.
How are the arrangements for the Women’s Soccer World Cup going?
Although time is running out, FIFA President Gianni Infantino seems a little more optimistic about the chances of reaching an agreement he considers acceptable over the rights to broadcast the upcoming Women’s World Cup in five major European countries.
The FIFA leader spoke briefly about ongoing negotiations in France, Germany, Italy, Spain and England for rights to broadcast the Women’s World Cup to be held in Australia and New Zealand in two months.
“There has been some discussion. I would say they have started at different levels,” said Infantino. “But it goes on.”
Infantino has rejected the proposals that were presented a few weeks ago, calling them disrespectful to women’s football and FIFA’s efforts to gain more financial equity.
Football’s governing body has more than tripled the prize money awarded to this year’s World Cup winners compared to 2019 levels. However, Infantino said several months ago that some of the initial bids for the rights from TV companies in Europe represented about 1% of the equivalent. Pay for the men’s event.
Infantino said he was determined to receive more funding from Europe’s biggest media groups, adding that it would benefit all women’s football.
“I think it’s important to understand where we come from here,” he said. “We’re investing in women’s soccer. We’re in North America, in the United States, the country of world champions, where women’s soccer has a completely different level, not only of acceptance, but of respect… We want We want the game to be respected and paid the right amount. Whatever is paid into the development of women’s game will come back not only 100% but 150%.