-
Azteca earned criticism when one of the storytellers of Super Bowl He criticized Cher’s physical appearance, as Yuridia was criticized at the time.
-
Studies such as “Gender Stereotypes in Advertising Report” detail how stereotypes are viewed on TV.
-
Television is a major channel of communication within Mexico.
variables He was criticized by sportscasters for his physical appearance Azteca In this Super BowlReiterating practices that promote stereotypes and criticism against people’s appearance.
have seen mexico reports As “Gender Stereotypes in Advertising Report” where it was noted that 47 percent of Mexicans believe open TV ads promote stereotyping and only 53 percent believe it does not.
“Of the 100 most viewed commercials on open television in Mexico between April 2018 and March 2019, 47 percent expressed gender stereotypes. Advertising investment on television in Mexico in 2018 was two thousand 270 million dollars,” he explained. Julia Fariaanalyst of politician By presenting past studies exclusively to platform subscribers.
Cher has been criticized at the Super Bowl
He Super Bowl Organized its 2023 edition and in the midst of this celebration, Azteca once again mocks the physical appearance of a singer, reminding us how important it is to communicate values ​​today and to end phobic attitudes against people’s appearances. Avoid promoting, eg.
The rancid old folks at TV Azteca just said that Cher arrived after several “face cuts” and other weird jokes as Patty Chapoy gives her an ethics and television course. pic.twitter.com/rWqYNHNrAR
— Gonzalo (@gonzalopolis) February 13, 2023
What did a TV Azteca commentator give the wrong opinion about? #cher , No Binu, what is happening to him on that television station which calls people in bulk… Net to Cher???? he saw her well
— Jen Pina (@JAPICA_) February 13, 2023
As part of the Super Bowl broadcast, Azteca commented against the physical appearance of Cher attending the game meeting, assuring that the woman’s appearance had changed due to various surgeries.
Of the narrators who criticized Cher, all with androgenetic alopecia evident on camera, that is, with severe hair loss and poor appearance in two of the four who covered the event, were criticized in the network after their comments. Gone when he executed the shots. The number of famous attendees at the sports meet, where the kansas city chiefs And this philadelphia eagles In this State Farm Stadium.
It was then that the narrator’s remark was heard that the famous singer was there after some withdrawal.
Criticism of the foreign singer’s physical appearance is evidence of Azteca drivers fostering criticism of the talent’s physical appearance. first, the driver Patricia Chapoywho is part of the elders in Mexico, criticized the appearance of singer Yuridia, assuring that she was an overweight “fat” person, while co-host Pedro Sola, who is also part of the elders and who criticized The show with Daniele Bisogno for having passionate relationships with men younger than her has convinced the media that she suffers from mental instability.
It is important to note that the reaction in the network to the comments of media personalities such as television, is due in large part to how these figures are marketable and how important it is to maintain a culture against stigma and discrimination, as well as against stereotypes, In which so much progress has been made.
