Tuesday, February 7, 2023

Florida responds to strawberry volume “outrageous” demand

Strawberries are starting to arrive from Florida. Bova Fresh has just launched its bare-root program, although Bova’s Robert Wilhelm notes that there are some root-ball programs operating in Florida. “We’re a couple of weeks away from real volume. We have another form coming online on the 15th, so we’ll probably start to see a little better volume that week.”

Hurricane Ian this fall did something to delay planting. Wilhelm points out that his farm in the south, for example, won’t start harvesting until December 15, two weeks late. However, all other plantings were on time, and typically, weather permitting, strawberries would be shipped from Florida by the end of March.

At the same time, Mexico has increased the amount of its shipments of strawberries to the US. “Shipments have increased significantly in the last few days coming from central Mexico. That’s going to help supply the market a little bit. Already drive prices down a bit,” says Wilhelm, who also sold Bova Fresh this year. Has significantly increased his strawberry acreage, so he anticipates a strong season with high volumes.

not much fruit
On the other hand, Wilhelm claims that the trial has been scandalous. “Between California and Mexico, there hasn’t been much fruit, and with the delay in Florida, there isn’t enough quantity to supply everyone,” he continues. “Consumers don’t want to give up strawberries.”

That being said, prices are firm this week with the market between $35 and $40 for strawberries and $30 in Texas for the Mexican fruit. Typically when Florida starts, prices are between $24.90 and $28.90. “However, some markets were getting as high as $45-$50. Raspberries have become cheaper, so they’ve added some raspberries. But this week we’re starting to see those prices come down a bit,” he says.

He also anticipates that those prices will begin to decline over the next week. Wilhelm concluded, “They will gradually go down and reach $20. I think prices in Mexico will be between $10 and $20, and in Florida between $25 and $30.”

Bovafreshlogoeditedfor more information:
robert wilhelm
bova fresh
Tel: +1 (561) 826-7500

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