BMW Group Latin America maintains its sales leadership in the premium segment in the region through 2022, indicating that the BMW Group brand will continue to be the most widely used brand in Latin America, despite the production challenges faced by the worldwide automotive industry. are approved from In this area the group demonstrated an effective strategy placing a total of 44,463 automobiles: of which the BMW brand delivered 37,726 units to customers; While the MINI brand managed to place 6,737 units; With which it maintains a market share in Latin America of 35.1% for the BMW brand and 6.3% for MINI, totaling more than 107 thousand units. In terms of electrified units, the BMW Group managed to position 9,129 units in the region, whether fully electric or plug-in hybrid, representing just over 20% of group sales, while the M family K vehicles closed their anniversary year with growth. up 5% in the sector, delivering 4,777 units to high-performance enthusiasts, representing a little over 12% of group sales. For its part, the BMW Motorrad brand once again demonstrated its strength by delivering 25,480 motorcycles, breaking a historic sales record in the region and retaining three of the 15 most important markets worldwide for the brand: Brazil, Mexico and Mercado Importadores.
“Since my arrival in Latin America in February 2022, I am convinced that we are one of the most promising regions for the BMW Group in the world, and now with the annual sales results I confirm this. BMW Group in the region The team behind BMW is committed to meeting the needs of our customers with the highest standards of care. The overall sales results of our BMW, MINI and BMW Motorrad brands confirm that we are the preferred premium brand in the region. We offer a variety of vehicles and motorcycles to meet the diverse needs of our followers. We aim to bring the latest BMW Group innovations to the region, with the goal of driving the company’s electric, circular and digital future into Latin America. We will maintain our target,” shared Rainer Braun, President and CEO of BMW Group Latin America.
BMW Group’s strong sales position in Latin America was complemented by the strategy of BMW Group Financial Services (FS), which has a presence in the region’s largest markets: Mexico, Brazil, Colombia, Chile and Peru; Where financing options are offered to distributors, importers and customers. FS in Mexico finances 4 out of 10 cars and motorcycles sold by BMW, MINI and BMW Motorrad in 2022; Attaining a portfolio of approximately 30,000 financed units at the end of the year. In the case of the MINI brand, 1 in 2 electric versions sold in 2022 were financed by the FS. Digital tools generate sales opportunities: FS Citations consolidated sales 3X more effectively during 2022 than other digital channels. It is important to mention that at the end of 2022: 90% of customers rated the sales process as satisfactory and 85% did. They also went for the customer service process.
The BMW 3 Series and BMW X1 are again the preferred models of the BMW brand in Latin America.
Once again, the BMW 3 Series and BMW X1 remain the Bavarian brand’s preferred models in the Latin American region, representing 21% and 19% of sales respectively in 2022. The refresh of the BMW 3 Series to include BMW Operating System 8 as well as its dynamic enhancement changes have made the quintessential sports sedan even more attractive to enthusiasts. For its part, as an entry model in the Sports Activity Vehicles (SAV) segment, the BMW X1 will launch its third generation in 2022, with a stronger presence, the distinctive BMW X model, larger dimensions and more digitalisation. In 2023, the BMW iX1, a fully electric version of this SAV, will arrive in the region to continue the group’s electromobility strategy.
BMW Group in Argentina: Electrification and leadership in the Southern Cone is already a reality.
With an uninterrupted presence of more than two decades, Argentina is one of the most important markets for the BMW Group. 2022 marks a milestone in the country’s automotive history due to the introduction of the group’s electromobility with the start of sales of the BMW X3 xDrive30e.
At the end of 2022, Argentina reported a total of 815 patented units of the BMW brand, number one in the country among premium brands, 101 patented units of the Mini brand, and 653 BMW Motorrad units.
bmw group brazil
The BMW brand has taken the leading position in the premium segment in Brazil for the fourth year in a row. A total of 13,761 units were sold, representing 44.1% of the premium market in the country. This number is one of the largest market shares in the premium segment for BMW worldwide. Locally produced 3 Series and X1 models at Arkuri continue to lead the overall premium segment. The 100% electric model also stands tall with 539 units sold in 2022, an increase of more than 300% compared to 2021, with great relevance for electric launches such as the BMW iX, BMW iX3 and BMW i4 in Brazil.
With 50% market share already electrified, Mini is set to sell 1,200 units in 2022 and continues on an accelerated pace to achieve the brand’s goal of being 100% electric by 2030. The highlight of the sale was the fully electric Mini Cooper SE.
The BMW Motorrad brand in Brazil celebrated a historic sales record in 2022. 13,051 units were sold, 1,901 more than in 2021 (11,150), a 17% increase. The BMW R 1250 GS continues to top the ranking with sales of 5,334 units between the conventional and Adventure variants.
BMW Group in Latin American import markets: an increasingly electrified, digital and circular sector.
At the end of 2022, import markets reported sales of 10,866 units of the BMW brand in the region. The upper segment registered a historic record year by delivering 348 units to the customers, representing a growth of 91% over the previous year, making the BMW 7 Series, BMW 8 Series and BMW X7 the most popular choice among car enthusiasts in the region. As a model preferred by. Also, a new all-time record was set for MINI in terms of sales this year with 1,581 units in 12 markets. Furthermore, last year, 30.5% of MINI models sold in these markets were electrified, the largest for the brand in the world. Similarly, the John Cooper Works sub-brand reached its all-time sales record with 2,023 units delivered. For its part, BMW Motorrad posted a growth of 32% with sales of 5,140 units.
BMW ConnectedDrive services will reach some Latin American import markets by 2023: starting with the countries of Chile, Colombia and Peru in the third quarter. After that, in the last quarter they will be available in Costa Rica, Jamaica, Panama, Guatemala, Paraguay and the Dominican Republic.
BMW Group Mexico: number one in sales of electrified vehicles in the premium segment and continues its investment in infrastructure.
During 2022, BMW Group Mexico sold 12,284 units of the BMW brand and 3,855 mini vehicles, achieving market shares of 27.9% and 8.8%, respectively. For its part, BMW Motorrad sold a total of 6,636 units, which meant an increase of 6% over the previous year. This meant that in Mexico the BMW Group outperformed any of its competitors in the premium sector. Some of the launches of the BMW Group in Mexico during 2022 were: from the BMW brand, the BMW X1, the BMW 7 Series; From the MINI brand, special editions Resolute Untold, Untamed and Pat Moss, as well as Multitone; and from BMW Motorrad, the renewal of the K 1600 range.
The BMW Group in Mexico was the first premium company to introduce vehicles with electrified propulsion systems in the country since 2013. market, which represents about 30% of sales. BMW Group’s electrified vehicles parked in the Mexican territory during 2022: BMW i4, facelifted BMW ix3 and Mini Cooper SE; Also the launch of the BMW Motorrad electric scooter: the BMW CE 04.
In addition, investments in charging station infrastructure were maintained through 2022, and Mexico already has more than 900 charging stations. In 2023, the strategic alliance will be strengthened to provide innovative services to BMW, MINI and BMW Motorrad customers. Finally, it should be noted that more than 40,000 personal or corporate chargers have been delivered to customers in the region: 20,000 in Mexico, 10,000 in Brazil and 10,000 in import markets.
The figures stated in this press release are provisional and may change until the publication of the BMW Group Earnings Report 2022.