To meet the first car of the new era of Lancia, we still have to wait until the next day, April 15. And we will not meet him in a room or in a private case as such, but we will have to enter through the metaverse.
Lancia will be reborn stronger than ever, or so we hope, because of the support it receives from an industrial conglomerate as big as Stellan.
He is currently working on three new models, about which we know little. The first replacement will be the Ypsilon, which will be ready in 2024. The second will be an SUV, which will not reach the market until 2026. The third will be the return of the Lancia Delta, which will be available in 2028.
But while all this is being completed, the brand is working on its image, in which the tongue design will represent the beginning of the new Lancia, which has already been presented with the Pu+Ra Zero sculpture. the exposition of the prototype, of which we hardly know anything, but which has already given us memories of the legendary Stratus.
However, the brand is increasing its technological and contemporary image with its presence in the metaverse, where the first car of the new Lancia will be presented. The advantage will be that they have joined the Fashion Metaverse Fashion 2023, which will begin on March 28, the brand has created a virtual showroom where the car can be seen covered with a “virtual canvas” next to its recreation. Lancia Ypsilon coin.
The virtual design of this room was inspired by the display of the brand it has in Milan, in Via Gattamelata, where its new body identity was first revealed. The car with the hidden canvas will not be until next April 15, on the occasion of the Emozione Pu+Ra event.
On top of all this, Lancia plans to expand beyond Italy and open a total of seventy stores, in 70 major European cities. Not all Lancia stores will be, because the intention is to share the exposure with Alfa Romeo and DS, with these three premium Stellar labels.
