The Rockrider Racing Team, the XCO team of the popular Decathlon store chain, will be one of the most outstanding formations of the 2023 season, in addition to the new team of riders Savilia Blunk, Mathis Azzaro, Greta Seiwald, Olivia Onesti, Joshua Dubau, Emeline Detilleux and Maxime Marotte, this strong structure of the cycle A super sponsor: the Ford car manufacturer.
Ford’s entry into the mountain bike industry
With the entry of Ford as a co-sponsor, the team has been named the Rockrider Ford Racing Team, and marks the debut of the American multinational in Mountain Bike Elite through its French subsidiary, Ford France.
For Louis-Carl Vignon, President of Ford France, this new partnership confirms Ford’s commitment to supporting sport and innovation: I am very proud to associate the Ford brand with the Rockrider Racing Team. This new partnership is further evidence of Ford’s commitment to supporting sports performance and driving innovation around the world.
Performance, adventure, and self-improvement are common values that we will carry in competition. All the employees of Ford France are very passionate about supporting the team and each of the seven athletes in their pursuit of victories in the most prestigious races, says Louis-Carl Vignon.
Samuel Roces, manager of Ford Racing Team Rockrider, revealed that the accident started a year and a half ago when I presented my plan to Rockrider management. He wanted to open up this new challenge to a partner outside the cycling industry. That desire is fully shared with Rockrider. We have always worked in this area.
They said and they did, to participate in the pain projects of the authors of Ford France, who are enthusiastic about the idea: I am happy and I am honored to be the favorite of Ford. From the initial interaction and shared desire to bring the best to the game, joining forces was an easy choice. Thanks to Rockrider and all of our partners who make this project a daily reality. Fifteen months ago, the page was blank. Now we write the most beautiful history together every day, adds Samuel Roces.