models of digital commerce have prevailed as a result of the Covid-19 pandemic, which has forced many establishment owners to opt for digitization have been part of new trends Shopping ‘online’ to keep your businesses running and not going bankrupt.
(See: Buy ‘live’, the new trend in digital commerce).
However, with commercial reactivation After the Covid contingency, stores merge face-to-face with new online sales models their physical point.
So, what are the forecasts for the technology market model?
digital market forecast
Ernest Riba, Director of Strategy, Wunderman Thompson LATAMtold in an interview for, from his point of view, what could happen with these business models Business Insider Mexico.
This is what he had to say about industry trends:
– ‘Compressed Commerce’: According to Riba, this commerce model will be Axis main digital market for 2023, assume that “People’s willingness to buy should be improved so that the distance between wanting something and buying and receiving it is as short as possible. This type of business offers time constraints,
(See: Physical stores: These are the new post-pandemic trends).
– ‘Marketplace’: As is well known, the ‘market’ is a great forum Or a virtual shopping center offering different brands, companies or stores. Examples are companies such as AmazonMercado Libre or Booking, which promote various products and services from their platform.
(See: Your Options for Exporting from Colombia and Taking Advantage of E-Commerce).
“Marketers already have an edge over traditional search engines. It’s a ‘leap’ that saves you hours of surfing the internet to find what you wantRiba explains in addition to adding this model will prevail Throughout 2023.
– ‘Retail’ or ‘Commerce Media’Regarding this business trend, Riba warns that in a short time may endWell “Part of the advertising investment goes into the ‘marketplace’. Proof of this is the Amazon or Mercado Libre phenomenon with Mercado Ads,
(See: What sold the most online during December 2022).
– ‘Social Commerce’: According to Riba, this business trend is still in its infancy, but Its promotion will start in 2023,
explain what “It is given from social networks. In this sense, it is interesting: Latin America leads the ranking for the use of platforms (…) a As in-app purchases evolve and you can perform that action without leaving them, it will get faster. There are still hurdles, but we hope this will be one of the trends that will take the leap.”,