Saturday, December 10, 2022

Forged in the fire of the financial crisis, Keogh’s Crisps is now a global hotshot

In early 2012, Tom Keogh’s new premium brand of crisps, Keogh’s Crisps, was just a few months old when a sizeable slice of fortune fell his way.

The buyer had invited the fledgling brand to picturesque Clontarf Castle for a meeting with Philip Clarke, who was then the head of the Tesco group.

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