Friday, February 3, 2023

Forget Ovo Energy’s advice, new data on how warm people in Britain are – London Business News |

New research has revealed that the amount of online searches for ‘wood-burning stove’ has increased over the past year (by 36%), suggesting an increase in interest in old-school home heating as many homes There is a possibility of power shortage. Bill and the storm interrupt.

There is also an increasing search for other ways to keep warm. Activity in ‘solar panels’ has increased by 27% and interest in ‘draft exclusion’ has increased by 29% compared to 2020. However, even after recent emails from energy firm Ovo, it is uncertain whether pets have been discovered exclusively as a heat source. increased…

In addition, the government’s proposed grants to households suitable for low-carbon heat pumps have fueled a surge in online activity.

Searches for ‘ground source heat pumps’ (which are eligible for a £6,000 grant) increased 33% this year with spikes in activity in October and ‘air heat pumps’ (which have a £5,000 grant) Search has increased by 26%. When the grant was announced.

The analysis was conducted by online search specialist MediaVision using its proprietary digital demand tracker tool, which analyzes search data from AdWords and Google Trends.

It found that despite Insulate Britain’s best efforts, searches for ‘home insulation’ increased by only 0.2% compared to 2020, although there were spikes in activity around the protest group’s road blockades last September.

MediaVision CEO Louis Venter commented: “Despite what some companies might think, when it comes to keeping warm, Star Jump and Pet Raising are not tops. However, there is clearly an appetite to be greener The search for heat pumps and solar panels has increased after apparent spikes in online activity for those items during the COP26 summit.

“But that said, clearly nothing beats a wood-burning stove. Despite potential pollution issues, we saw a big increase in search volume this year. It could be an increase in energy bills, or a more substantial power outage. Possibility may result.

“Either way, a lot of people are going old school with our heating options. While green energy is important to us, we will still stay warm. The increase in interest in hot water bottles is also attributed to this trend. Because research has suggested that wearing one and turning off the heating can save a lot of CO2.”

Plus, data shows that the oldest and most traditional way to keep our feet warm isn’t as popular this year. Online searches for ‘slippers’ saw a 34% drop and searches exclusively for ‘men’s slippers’ dropped by 47%.

Louis Venter says: “The big year for slippers was 2020, when everyone started working from home for the first time, where we saw more than two million discoveries of foot warmers. It’s not surprising that the last 12 months saw a surge in interest. has decreased.”

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