According to EBS Business School statistics, 75% of Spanish companies have started their digitization process. This path accelerated by the COVID-19 pandemic is not always easy and companies, regardless of their size, must know how to adapt to changes in the market if they are to complete the task successfully. According to consulting firm bServices, if a few key factors are not taken into account, most businesses will fail or even run the risk of missing out in an effort to convert digitally.
“Digital transformation is not a one stop solution or product, it is a process to follow, a path of continuous improvement that requires cultural and strategic change, as innovation is constant and we will continue to see the appearance of new technologies that One will provide better response. And they will solve new needs”, explains Francisco Rodriguez, general director of beServices.
There are solutions like ‘cloud computing’ or ‘business intelligence’
Technology is essential for companies to be more competitive, efficient and resilient. Some notable technological solutions are cloud computing, due to its flexibility, optimization of resources, and the agility it offers. In addition, it facilitates access to the Internet of Things (IoT), artificial intelligence or machine learning. Automation even for repetitive and low value tasks to improve productivity. and business intelligence, which allows us to get to know the customer better, taking into account that the amount of information grows every day. In fact, according to a report by IDC, the amount of data generated in 2025 will be 175 times greater than in 2011.
Another variable in the equation is talent. The process of digitization would not be complete without people’s participation. “It is vital that companies have the ability to attract and retain digital talent in their teams and, at the same time, adopt a collaborative innovation model: co-innovation”, he tells bServices.
On the other hand, it is absolutely essential to have a business culture that is compatible with the digital ecosystem, which includes the members of the company so that they can establish themselves as a dynamic, competitive base along with the technical resources. and innovative company..
According to a study, 76% of employees do not see themselves as trained for the future
Finally, training is essential. According to data from a study conducted by Salesforce, 73% of employees are not trained to acquire the digital skills they need; 76% do not consider themselves future ready; And while 82% of respondents plan to learn new skills in the future, only 28% are actively participating in digital skills training programs.
Spain, in its Digital Agenda 2025, establishes digital training among its ten priority axes, with the aim of ensuring that 80% of the population has basic digital skills at the end of their term. If companies fail to educate and train their employees in the digital skills that allow them to adapt to the new digital environment, they will no longer fulfill the main purpose for which they were hired: adding value. .
ISDI Business School emphasizes that technology and digitization are essential to meet new challenges and transform processes, management and leadership within companies.
Strategies. Digital marketing has evolved rapidly and offers more opportunities than ever before in a variety of channels: email, social networks … As explained by the experts at the Seocom agency, the main elements that make up a digital marketing strategy are called the “trifecta”. and focuses on three categories: acquired media, ie mentions in articles, link building, social networks, publications and opinions about your business; proprietary media, including websites, mobile utilities, blogs and customer relations channels; and paid media, such as PPC and featured advertising, campaigns with influencers, promotions on paid platforms, and advertising on social networks, or social advertising. Thus, there are four major points: first, identification of objectives, public and status. Second, SEO, which increases organic traffic and allows you to optimize your site’s text to facilitate the customer journey. Third, analyze the competition. And fourth, discrimination against a good design in email marketing campaigns as an alternative to traditional people’s reach.
united. According to the Acrelia Platform, when the management of email marketing is not integrated into a company, sending emails reduces performance and increases the cost of mailing campaigns. And this is no small problem, as email marketing is the channel for many companies in which they invest the most time and money in their strategies. Thus, it recommends multi-account solutions.