Tuesday, January 31, 2023

Four trends that will mark the future of supermarkets in 2023

2022 has been a year of many changes for consumption. Looking ahead to next year, Shopopop, a leading collaborative delivery platform in Spain, has compiled the main trends that the next year will mark for the supermarket sector and that will change the way consumers shop.

assisted delivery

The demand for home shopping is increasing year by year. Thus, more and more consumers are opting to avoid going to the supermarket to receive their purchases at home. For this reason, after 2022 marked by inflation, supermarket partners look for a way to make last-mile shipments profitable in delivery and reduce the costs that come with being an exclusive operator for this service.

Thanks to this model of operation, collaborative distribution platforms such as Shopopop, which work by distributing their products through individuals who take advantage of their regular visits, allow savings, greater profitability of the supermarket’s operational efficiency. and better service and flexibility for customers, with scheduled on-time deliveries and no limit per time slot.

artificial intelligence

Another trend for 2023 will be the use of artificial intelligence, to improve the customer experience and manage their stocks. Robots are able to quickly and easily locate customer demands, while providing them with personalized recommendations.

Just as every day we see more restaurants served by these automatons, we will also find them in the supermarket aisles helping us with our daily purchases of food.

Automating processes to improve customer experience

During 2023, automation in processes and services will increase and we will see a sea change in this regard. For example, more and more supermarkets and hypermarkets have self-checkout boxes. However, in a consumer environment where greater comfort is being demanded, these surfaces are looking for a way for the customer to enjoy the best experience, installing technologies that allow them to reach for their wallet or credit card. Allows for shopping without the need to carry. you. The evolution of automation processes that improve the physical customer experience is already a reality that is setting in at a faster rate every day.

Sustainability, Ethics and Environmentalism

Despite the digital nature of most industry trends retail And, especially in supermarkets, another trend that will mark 2023 is a move away from technology and aimed at expanding organic and local products that adhere to the ethical codes that more and more consumers are demanding.

Furthermore, in recent years there has been a growing interest in supermarkets that are sustainable and respect the environment. In this sense, next year brings the entry into force of a tax on non-reusable plastic containers as a novelty, so there are many supermarkets that will join the proposal of the Ministry of Ecological Transition and Demographic Challenges to achieve this. By 2030, all packaging used in supermarkets will be made from 100% recycled and recyclable materials.

Source: Newlink Group

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