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Thursday, May 6, 2021

From Royal Enfield’s cheap bullets to the powerful Classic 350, all failed, sales plummeted

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Royal Enfield, the country’s top performance bike maker, presented a report on vehicles sold last April. The impact of the Corona epidemic has clearly been seen on the company’s sales, which has led to a nearly 19 percent drop in sales. Royal Enfield sold a total of 53,298 units of vehicles in April. Of which 48,789 units were exported to the domestic market and 4,509 units were exported.

Let us know that we have compared vehicle sales with March this year instead of April last year. Because the lockdown was implemented across the country in April last year and at that time the company exported only 91 vehicles. In March this year, Royal Enfield sold 66,058 units of vehicles. In this sense, sales in April fell 19%.

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To enhance its capacity in the international market, Royal Enfield recently launched its famous cruiser bike Meteor 350 in the US market. The bike has also recently been launched in the Indian market, which is available in a total of three variants. Apart from this, the company is going to launch some more new models to improve its car portfolio.

According to media reports, the company recently submitted a registration in the name of its new bike “Shotgun”. Apart from this, the test of “Hunter” has been going on for a long time. All of these bikes are designed on the company’s new J platform, which will see improved features and technology. The company uses a 650 cc parallel combination engine shotgun and a 349 cc engine in the Hunter.


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