Famous brands came to TikTok timidly, without much fanfare and, like most, not knowing what they were doing on the new social network, and what they seemed to be dancing on. However, the application has evolved over time and seems to be finding its place among users.
It has been such an adaptation that even luxury brands can follow the trends. And we are not talking about the skirt that we will wear this spring or the latest sneakers that are sweeping the street style (which is also true), but about creating videos that TikTok will later turn viral and we will try to imitate endlessly.
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For a few months, for example, there is something that follows us, it is about some clips in which the main elevator is. As if it were something: get out of the elevator to show your face. The first thing we saw was Ganni’s firm, where employees from different departments show their daily routine when they arrived at the building. Since then this gesture has occurred to us.
The Gucci elevator show
It is a simple idea that, months later, the catwalk also reached Milan. In the autumn-winter 2023/2024 show, Gucci created an extension of the show on social networks. It all started, of course, with a video in an elevator where some guests were leaving in the first row, Salma Hayek or ASAP Rocky, among others. But the importance of the elevator did not end here, as it was the main element of the catwalk and from where each model came out with a firm new purpose.
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An incredible stage that seems to be on an upward trend. Well, another Milan fashion firm used this same premise on Saturday: Benetton. The company announced its social network through the elevator, a device that they later tried to recreate on the catwalk with mirrors and metallic elements.
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“Get out of the elevator” on TikTok
Attic also posts elevator pitches on TikTok and Instagram videos. With a series of original disturbances, the firm has created a section called The Attic Elevator in which they display various species from their collection.
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The truth is that “getting out of the elevator” is not a novelty, but it has never been used with such genius and has become a basic element on the catwalk. And, seeing the success achieved in the social networks, it will not be surprising to monopolize the aspect of the lifter in the coming months.
