Globomatic Informatica, a technology wholesaler specializing in computing and consumer electronics, and Bodytone, the flagship brand of fitness equipment, have reached a cooperation agreement through which the technology wholesaler becomes a distributor in the Spanish market of the Murcian fitness brand. Bodytone, belonging to the Iberian Sports Retail Group (ISRG), formed by the British JD Sports and led on the peninsula by Elche firm Sprinter, began its journey twenty-five years ago, initially focusing on the gym and fitness center sector be focused. Training. In 2020, it began to enter the B2C channel with home fitness equipment. The brand currently sells over 500 products in around 50 countries.
Following the agreement made by both companies, Globomatic will offer its customers a range of products such as spinning bikes, treadmills, ellipticals, accessories for yoga, Pilates and bodybuilding such as mats, mats, elastic bands, abdominal wheels, rings and pull-up bars. will offer.
For Cristóbal Murcia, Head of Purchasing at Globomatic, “Bodytone is an innovative brand, incorporating the latest technology in fitness. Thanks to this agreement, we will offer our customers a new range of technologically advanced products in a segment that Which is growing. Thanks to consumer interest in physical care and well-being in recent years, and according to market data, it is expected that during 2023, the fitness market will reach pre-pandemic billing data And by 2024, it will become one of the fastest growing and most profitable industries in the future, a real opportunity for our customers”, said Murcia.
For Joaquin Marin, Co-CEO of Bodytone, “Having Globomatic as a partner allows us to make fitness more accessible, reach new consumers through its distribution channels, and thereby improve the physical conditioning of more people with our products.” helps.”
The relationship between Globomatic and Bodytone was born late last year, when the fitness equipment brand was selected by a computer wholesaler to provide the best equipment for the corporate gym that the Almeria-based company recently opened for its employees. was inaugurated for To formalize the agreement, both companies will hold an event in early June at the Globomatic offices to present the product catalog to key customers.
With this tie-up, Globomatic will launch a new service for all its customers, home delivery and assembly of large volume products such as televisions above 55 inches and fitness machines.
In the case of televisions, the service shall include, for example, the unpacking of the product, the placement of the base, the installation of the coaxial antenna, the synchronization of channels, the operation of the remote control and the correct functioning of the television. Additionally, the new service will include the removal of WEEE. Globomatic will provide this new service through its solid national agreements with various partners, thereby ensuring home delivery within an estimated period of 4 to 6 days.
