woochicken Lionel Messi On the same summer day called Paris Saint-Germain Joan Laporta left him trapped in the famous meeting in which Barcelona The president backed out and broke the renewal treaty, asking for a little time at the French club’s offices on Avenue Emilla Zola in Boulogne.
The accounts no longer count to make room for Leo and his salary bill, which has netted 40 million euros this first season, and asked for little time as the operation had to be studied.
PSG Took the plunge and signed Messi. In the directors’ accounts, it was calculated that Leo’s arrival would result in sufficient income from image rights, marketing and exploitation of the stadium not to affect the club’s finances.
This theory has been proven to be correct, as told by Nasser Al Khelafi to Marca. With the renewal of Kylian Mbappe who shared the image rights with the club, the aim is now to further improve the revenue from all these concepts.
Greater and better contracts with sponsors
The fact is that Leo’s arrival led to 10 new sponsorship contracts and, as the club’s director of the region, mark armstrongIt also remarked, apart from the power of attraction, that the agreements were for more money than they could have been without Argentina.
“We have certainly seen growth in areas where we can reach agreement between 3 and 5 million and now they are between 5 and 8 million, so the impact is substantial,” he explained.
In fact, the concept is projected to increase revenue by 13% and brands such as Dior, Gorillas, Crypto.com, Autohero, GOAT, Smart Good Things, Infinity Sports Water, GeekWap, PlayBetR, Volt and Big Cola entered . PSGList of sponsors.
The value of cryptocurrencies, which are suffering at the moment PSGThe coin doubled when it became known that they were signing Messi, who collects part of his salary in fan tokens.
“We were closing a deal with a cryptocurrency before signing Messi And the price skyrocketed in the following weeks as people showed more interest in jumping on board.” armstrong added.
All those factors combined mean that the club has crossed 300 million in revenue this season for the first time in its history.
Shirt sales, another record
another area where PSG has grown rapidly with the advent of Messi The shirt is on sale.
The club has already entered another dimension with the arrival of neymar and the development of MbappeBut Messi Took things to a new level.
Number 30 allowed the club to equalize the club’s turnover from the 2020/21 season in merchandising in the middle of the campaign (41 million euros).
For the first time more than a million shirts were sold, 60% of which included La Pulga’s number 30. Manchester United Also thanks to its agreement with the Jordan brand as the club that sold the most shirts worldwide last season.
with MessiWith the advent of 2015, the club has moved its official store to the Champs-Elysees to double its floor space and increase its revenues in lifestyle products as well.
“Demand has grown by 30 to 40% and what can really slow it down is supply. When there is a signature of this size, [Cristiano] ronaldo so [Manchester] For example United, you might think that he’s going to get paid by selling his shirt, but that’s not the case. You can’t make too many extra shirts.” armstrong Explained to Marka.
“The agreement is set to guarantee a very important minimum but we cannot meet the demand for Messi shirts. We have reached the limit. No one can meet that demand.
“We are already selling a lot of jerseys, probably more for a player than any other team in the world, and that puts us on the next level.
“We have a lot of demand for lifestyle products, the revenue is huge with the Jordan brand, but when you sign a player the demand goes up even more. Messi,
Messi’s influence on social
MessiHis arrival also had a huge impact on the club’s social networks as soon as his arrival was announced.
After the signing was confirmed, the club gained 15 million followers across all platforms and crossed the 150 million mark for the first time.
“We gained an average of 1.4 million per week and were the first clubs to reach 10 and 20 million followers on either TikTok or the top French brand on Instagram,” armstrong adds up.
Stadium revenue increased
MessiThere has also been a significant increase in ticket revenue with the arrival of the club and the club has increased its waiting list. MessiThe arrival of, while the legal resale of tickets, through a platform controlled by the club on its website, has skyrocketed.
“We are now sold out in every game, with record revenue per seat among European clubs, eight times the number of fans without tickets or VIPs, so clearly this is going to be a turning point,” armstong Told.