FP Staff24 May 2022 11:43:27 IST
The Samsung Galaxy Watch 4 was due for an update that would enable it to support Google Assistant for a longer period of time. Samsung’s attempt to integrate its own personal assistant, Bixby, was met with mixed reactions, with the vast majority of Galaxy device users not taking it up. Needless to say, Bixby was a disaster for Samsung.
Seeing as how Samsung and Apple both plan to take on Apple and work out a joint plan to achieve this, we saw the two come together for the latest Galaxy Watch, Google’s wearable operating system. Sporting a hybrid version of the system, the companies named it, “Powered by Samsung Wear OS.” This was a return to the OS after nearly a decade of focus on the open-source Tizen, now offering a kind of hybrid approach between the two.
The deal meant that Samsung’s devices dramatically improved their access to third-party apps via the Play Store, while Wear OS got a big boost in market share ahead of the Pixel Watch’s release.
Another benefit that the partnership between Samsung and Google provides, especially for users, is increased access to Google’s services on Samsung’s wearable devices. Galaxy Watch 4 owners will now be able to download and use Google Assistant on their wrist by bringing better voice commands to the smaller screen.
Having said that, Bixby is still going to at least stick around Until the next Galaxy Watch appears this year,
Google has undoubtedly promised that Samsung has focused on Wear OS, which is largely treading water in a market largely dominated by a single player, the Apple Watch.
It will be interesting to see how this partnership plays out and develops when Google finally launches it. own pixel watch Their Fall event with Pixel 7 series, Google would be hoping to take on Apple directly and emerge as the defacto Android smartwatch. Will they be able to win over first-time smartwatch buyers, and more importantly, convert Apple Watch users. If not, it could eat up Samsung’s share of the wearables market.
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