Gaining some visibility in an increasingly crowded market and on a search engine the size of Google is usually no easy task. For this reason, many companies and professionals have resorted to a tool provided by the Californian multinational: Google Business Profile.
Previously known as Google My Business—among other nomenclatures since 2005—it is very useful for promoting and managing a brand’s visibility in a certain area. In other words: boost local SEO positioning. We are going to talk about exactly that in this post, so stay tuned with digital marketing agency GMEDIA and learn about the most interesting functions of Google Business Profile.
Improve web positioning with Google Business Profile
There is a lot of hard work and dedication involved in appearing in the first Google Recommendations. Plus, with today’s congested digital landscape, it’s mission complicated. For this reason it is important to have efficient strategies, such as Google Business Profile.
With over 90% market share among search engines, Google is the website that accumulates the most visits globally. Knowing this, having a business profile with Google Business Profile is a very attractive way to attract new customers – and incidentally, improve web positioning, The platform consists of a list of companies, showing some of their most important details: location, photos, products and services, among others. This information will make it easier to appear in Google Search, Google Maps or Google Shopping.
When a user searches for a place near their location, Google shows them places near their location that match the search. This is known as local SEO positioning, which is one of the most important aspects for any brand or business today.
Thus, the purpose of Google Business Profile is undoubtedly to expand the presence of your company. You can see how customers found your business and where those searches came from. Likewise, being able to monitor reviews and use them to optimize the results of your Barcelona online marketing strategy will strengthen interactions with users. In short, a control over managing the data that customers can see when they are looking for you.
How to take advantage of this?
As in any case, to do any work it is necessary to know how to do it. And, in this case, the concepts of “relevance”, “distance” and “salience” gain great prominence. The combination of all three makes it possible to get the best results in terms of searches. Let’s give an example: If the algorithm indicates that it’s more likely to find what you’re looking for in a location that’s somewhat further away, that location will outrank others that are closer.
- Relevance, Shows the match level between the user’s search terms and the company profile. Detailed information about the place is also included, so that Google knows it better and therefore recommends it in relevant searches.
- distance, Indicates the “space” between each possible result after a search and the word space used in it. If the user does not specify it (for example, “Italian restaurant + Barcelona”), Google will calculate the distance based on the location data.
- fame, In other words, how well-known a brand or company is. Some places have more authority in the physical world, and this is intended to be reflected in local SEO positioning results. Thus, those famous hotels or those most famous museums will occupy a privileged position. The number of reviews, scores or company information also determine the prominence factor.
Knowing these three pillars of Google Business Profile, we can already take into account some important points to enhance our brand. They can be summarized as follows: create a profile with complete information (name, address, hours…); keep it up to date; add the services and products that the User may receive; Create a region adjusted description using keywords, advertise in Google Ads and interact through reviews,
To ensure the proper functioning of Google Business Profile, it is best to have an expert digital marketing agency in it. At GMEDIA, our team is ready to take your business to the next level. Contact us and explain your objectives, we advise you without any obligation!