Over the past three decades, a slew of products like the Netscape web browser, the Google search engine and the Apple iPhone have dramatically changed the tech industry, making the dinosaurs before them look like dinosaurs.
Three weeks ago, an experimental chat bot called ChatGPT could be the industry’s next big disruptor, because it can deliver information in clear, simple sentences rather than as a list of Internet links.
You can even generate ideas from scratch, including business strategies, Christmas gift suggestions, blog topics and holiday plans.
Although ChatGPT has much room for improvement, its release resulted in Google’s management declaring it “code red”.
It was like ringing a fire alarm for Google. Some fear the company is headed toward the moment Silicon Valley fears most — the arrival of a huge technological change that could drastically transform business.
For more than 20 years, the Google search engine has served as the world’s primary gateway to the Internet.
However, with a new breed of technical chat bots determined to supplant or replace traditional search engines, Google may face its first serious threat to its core search business.
One of Google’s executives described the project as something that could make or break Google’s future.
ChatGPT was pioneered by an invasive search lab called OpenAI, Google is one of many other companies, labs and researchers who helped create that technology.
However, experts believe that the tech giant may have trouble competing with new, smaller companies developing such chat bots, as there are many ways the technology could hurt its business.
Google has spent years working on chat bots and, like other giant tech companies, has been aggressively pursuing artificial intelligence technology.
Google has already created a chat bot that can compete with ChatGPT.
In fact, the technology at the heart of the OpenAI chat bot was developed by researchers at Google.
Called LaMDA, or Language Model for Dialog Applications, Google’s chatbot attracted a lot of attention over the summer when Blake Lemoine, a Google engineer, claimed it was sentient.
This was not true, however the technology showed how much chatbot technology has improved in recent months.