Friday, September 29, 2023

Google wants to eliminate third-party cookies in its new function

Privacy is something Internet users take seriously. Email giving is not only what you offer every time you enter a site, but also what you do, where you click and how you act. This is dedicated to cookies, programs responsible for measuring them and sending information to advertisers, although soon Google will ‘get’ them with a new feature.

It seems that those at MountaIn View are on the side of their users to guarantee their security and, again, the responsible use of their data. For this reason, what is known as Privacy Sandbox which we will discuss in more detail below.

What is Privacy Sandbox?

Everyone accesses the Internet today from their mobile phone. This is something very normal, as you do it from your computer, so most of the functions that are in one version are in the other. There are things that work similarly to cookies, those small programs that track which pages you visit and how you behave on them.

However, in recent years there have been many changes that have come to the use of this software, so even large companies have found the key to preserving the long-awaited privacy of all their clients. That’s what it’s all about the new Privacy Sandbox tool from Google to give you control over what third-party cookies read about you.

The company focuses on finding a balance between the two parties involved in the navigation process. On the one hand there are users, who demand more protection and privacy from companies. On the other hand, there are companies that have their websites that sell products on the Internet, that offer relevant advertisements to the searches that people make to get more sales.

The process is supported by a three-part system. One of them is responsible for grouping users according to interests, which helps to send relevant ads to them without the websites doing any tracking. Another way is that Google itself can provide companies with information about the recent history of users in order to serve such ads.

And before entering the end, it’s time to talk about fake users, which should be checked first to provide more reliable information and avoid scams.

This can be configured from Google Chrome

Logically, Google wants to provide these improvements within its product. And these are the Chrome settings that will give you a total of three options that you need to configure to protect your data from third-party cookies. You can choose topics that interest you to improve the ads you see, also choose the sites that can offer these types of ads and, if that’s not enough, allow advertisers to measure the done in ads.

Above all, these functions are completely individual and You can choose yourself which ones are active and which ones are not.

It will arrive in 2024

From what the company says, the tool The Privacy Sandbox is not ready yet. Currently many tests have to be done and It won’t be until 2024 when it officially arrives. This function, logically, will be part of the set of options available in the company’s browser when clicking on Settings and the Privacy and security section.

Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
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