BRUSSELS—Google’s plan to block a popular web tracking tool called “cookies” is anti-competitive, a group of advertisers, publishers and tech companies said in a complaint to EU antitrust regulators.
The complaint could lead to a European Commission investigation opened in June into the privacy sandbox of Alphabet entity Google, which the company said could allow businesses to target groups of consumers without identifying individuals.
Google said a year ago that it would ban certain cookies in its Chrome browser to enhance user privacy and offer a privacy sandbox as an alternative.
The Movement for an Open Web (MOW) said the proposal would give Google the power to decide what data on the Web can be shared and with whom.
MOW attorney Tim Cowen said in a statement, “Google says they are strengthening ‘privacy’ for end users, but they are not doing what they are actually proposing is a creepy thing.” is the data mining party.”
The Commission, while confirming the receipt of the complaint, said that it would assess the same under standard procedures. In June, it launched an investigation into Google’s online display advertising technology services.
Google declined to comment on the MOW complaint and referred to its previous statement issued when offering concessions to the UK competition watchdog, which called the Privacy Sandbox an open initiative to provide stronger privacy for users while supporting publishers. as described.
The group’s complaint to the UK regulator prompted its investigation, which later led to Google’s offer of concessions.
by Fu Yun Chi
This News Originally From – The Epoch Times