Sunday, December 04, 2022

Green options likely to ruin the US wedding industry

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The wedding industry is full of ruin, but a growing ensemble of brides and grooms are pushing for more permanent changes in the way they invite guests to the food they serve and the clothes they wear.

Wedding resource The Knot estimates that more than two-thirds of the nearly 15,000 site users have plans to incorporate eco-conscious touches including secondhand decorations, reducing food waste and avoiding single-use products. made or planned. About 1 in 3 said sellers should be more proactive in moving forward.

After two chaotic years for the wedding industry, searches on Pinterest for thrifted weddings have tripled, and they’ve doubled for reuse wedding dress ideas, according to the site’s 2022 Wedding Trends report. . Online resale giant Poshmark said demand for secondhand wedding dresses is at an all-time high, especially for clothing priced at $500 or more.

Lauren Kay, executive editor of The Knot, said with more locations, caterers and other vendors are taking notice.

“A lot of sellers are actually educating themselves on ways to be more sustainable in an effort to meet demand,” she said. “We are seeing a lot of interest and recognition around sustainability across the board.”

For example, Something Borrowed Blooms offers silk flowers instead of freshly cut flowers, which often travel long distances and are arranged using non-recyclable foam. Enora by Nova rents bridal veils. Vertera sells bowls and compostable plates made from fallen palm leaves, while Polin, a plant store in Brooklyn, uses biodegradable nursery pots as more couples turn to plants in place of cut flowers.

If paper goods are a must, Paper Culture makes invitations using 100% post-consumer recycled paper, save on dates and reception cards. The company offsets its manufacturing and transportation carbon footprint through credits that bring resources back to the planet, and it plants a tree with every order.

For 28-year-old Anna Masiello, getting it right for her May 28 wedding is an extension of a more climate-friendly lifestyle she adopted several years ago after earning her master’s degree in environmental sustainability from her native Italy in Portugal.

“I really started learning about climate change and its real effects. We hear about it a lot but sometimes it’s so overwhelming that we decide not to learn more or understand it. ” “I just said, well, it’s time to act.”

She began her journey on social media using the handle hero_to_0, with reference to zero waste, and has accumulated over 70,000 followers on TikTok and nearly 40,000 on Instagram for her regular updates on her life and wedding plans. .

Featuring a long skirt and matching top, Masiello’s naturally dyed lavender wedding outfit is made from deadstock linen (a material that the factory or store was not able to use or sell). The trousers and shirt that her fiance will wear are second hand. The rings they would exchange belonged to two of their grandparents.

Her fiancé carved her engagement ring out of wood from a tree that her parents had planted when she was born. His video about it has been viewed more than 12 million times.

At an outdoor ceremony in an uncle’s yard, the couple’s 50 guests will throw confetti strewn with fallen leaves, and decorations will include wood, used glass jars, and plants from the garden. Instead of paper goods, they went digital. And no favors will be given. To help take the carbon sting out of some of the guests’ air travel, the couple planned to plant trees.

Not all of Masiello’s reactions on social media have been positive. Some have ridiculed his efforts. But he has embraced that conversation.

“When I started sharing and I saw it was affecting so many people, and so many people were having a very negative reaction, I was like, well, it really stirred up people’s feelings. I have to talk more about it, and I’m so glad I’m doing it,” she said.

In Los Angeles, 31-year-old Lena Kazar has even thought about it for her May 21 wedding in her backyard with 38 guests.

“We are both a little disappointed by the extravagance of the wedding industry,” she said. “We agreed that we would use the resources we had and would avoid buying anything that we would not continue to use.”

They are using compostable or recyclable utensils, cups and plates. They are batching cocktails to reduce waste, and using their own furniture for seating. Kajar’s bouquet will be made of real flowers, but she has kept flower purchases to a minimum.

“We’re buying almost all the decorations at thrift stores, and I’m wearing my sister’s wedding dress and my mom’s veil,” she said. “We told everyone they could wear whatever they wanted, after hearing that people were spending thousands of dollars on new outfits for weddings.”

Other ideas for green weddings include using seed paper, which can be applied by recipients, and serving organic, seasonal, farm-to-table meals with leftover donations.

Kat Warner, whose T. Warner artists provide entertainment for weddings on the East Coast, offers options ranging from solar-powered lights to full solar receptions. She also uses Carbon Offset to donate to funds that support things like reforestation and bird conservation.

Warner said couples are asking more questions, including whether “different parts of their weddings can be recycled, composted or reused.”

Greater Good Events, which bills itself as an “event planner for people who live in the tri-state area of ​​Portland, Oregon, and New York,” takes a holistic approach. Mariam Mudrick, who bought the company with Justin Bruegel in September, said ruin at weddings isn’t always tangible.

“If you’re dealing with vendors with poor labor practices that aren’t reinvesting in communities, you’re also creating some ancillary waste in that regard,” Mudrick said.

One of their catering partners, Pinch Food Design, has a zero waste pledge, which includes designing menus to limit food waste, donating used cooking oil to biodiesel, and supporting sustainable and regenerative farming. includes doing.

Florist Ingrid Carozzi of Tin Can Studio in Brooklyn cites other issues with flower arrangements beyond the use of non-biodegradable foams, such as bleaching and chemically dyeing flowers to achieve unnatural colors.

“It’s terrible for the environment, and working with these materials is not good for you,” she said. “Some flower growers are working towards sustainable methods, they’re doing everything. Now there’s a real mix.”

Kate Winick and her fiancé had one rule for a backyard wedding at a Northport, New York home on May 22: If it’s to be thrown out or used only once, discard it or buy it secondhand.

“I don’t think living permanently means you need a crunchy aesthetic,” she said. “It means only what already exists in the world. The most sustainable purchase is what already exists.”


This article is republished from – Voa News – Read the – original article.

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