Monday, November 29, 2021

‘Grit Factory’ shuts down on UW football sideline, but Badgers are getting gear from Colin Wilder’s NIL deals

Fans won’t see the “Grit Factory” Trucker hat on the side of the University of Wisconsin football team again on Saturday at Rutgers, but they can buy one for themselves.

Badgers senior safety Colin Wilder signed a pair of name, image and likeness deals for his Halloween-costume-turned-turnover-prop. Those deals keep hats and other “grit factory” merchandise from being sidelined because UW’s policies include zero activities during the Games. Wearing hats—which players did after coming to terms with turnover last week—is a no-no. 9 Iowa – Advertising for the product during the game would constitute.

Wilder said he was a little apprehensive about taking the team’s immediate mark and adding it to his Zero portfolio. But several companies approached him about making merchandise out of the original hat and he made sure his peers were included.

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“At the end of the day, I ended up going with two companies that I thought clearly had great branding, they do a great job of marketing, and they’ve had great stuff in the past,” Wilder said. . “Most important though, they take care of my teammates. They are willing to send things to my teammates. Because I mean, I didn’t get a turn in that game. I wasn’t wearing a hat, it was the other guys who made those turnovers.” Received it and put it on TV.”

Wilder’s deal for a “Grit Factory” T-shirt with Breaking Tee, an online manufacturer, included a clause that every team member received a free T-shirt. His deal with Barstool Sports to sell hats near copies of the originals also included free hats for his teammates.


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