Managers of various sectors, including technological, pharmaceutical or financial, are the best in the face of macroeconomic uncertainty, the rise in prices and the geopolitical instability that caused the war in Ukraine.
Marketing and sales departments will maintain their growth forecasts for 2023, despite the current economic context, led by inflation and economic uncertainty. In particular, almost six out of 10 managers say that the generation of business will continue to rise this year, when it will be better than last year, as can be seen from the study “Sales & Marketing 2023 Insights Survey”. Prepared for sales and consultancy BTS marketing and according to the quality of more than 100 executive profiles of large companies around the world.
No one year business term
Despite the managers’ best expectations, a third of the respondents indicate that it will be a neutral year in terms of business, and in line with the turnover achieved in 2022, while only 10% more is denied in the annual balance. The managers who participated in the review belong to industries from different sectors, such as technology, food and beverages, pharmaceuticals, finance and finance, health, energy and agriculture.
“The sales force has been digitally transformed in different sectors with the incorporation of technological tools and applications capable of representing real business situations,” says Miguel Sequeira, head of Marketing and Sales in Southern Europe and Latin America at BTS. “In a changing and constantly moving market, professional sales managers require digital skills and are capable of dealing with day-to-day technology.”
Technology managers in 2023 demand that they evolve from a model designed to provide growth to one designed to achieve profit. The fact that in the previous year they had a budget to invest and that does not happen in the current circumstance, forces them to put in the consolidation of the mortgage and try to maintain a positive cash flow.
Likewise, sector managers face different challenges in order to help consumers to reduce costs, contrast sales data, explore new markets and find new ways to meet and attract customers.
Food and beverages: driving value to the customer
The food & beverage sector will face 2023 with a significant increase in the price of goods sold, due to global inflation and breaking points in the supply chain. That’s the thing that forces sales managers to make a bigger difference, boosting customer value and filling the sales funnel.
The main objectives of the sector this year will be to reduce price volatility and food waste and to identify new unexplored export opportunities.
TRUST and finance: to track the growth of the IFA
The banking and financial sector is betting in 2023 on the growth of IFA in its footprint, obtaining higher incomes and positioning in certain countries as an independent brand.
In addition, managers are required to leave legacy problems behind and be proactive in changing the way they attract new customers.