With the aim of expanding the range of oral care products for Chileans. And remember his 70 years of experience. Grupo Lagos announced exclusive representation and distribution in Chile. Through Lagos Distribuidores, the dental care brand Fluocardent, one of the main brands in this segment in Colombia and with a presence in several countries in the region.
The product line includes toothpastes, toothbrushes, mouthwashes and dental floss which will be available from Lagos Distributors to dealers across the country. The local launch of Fluocardent complements the Chilean holding company’s portfolio of exclusive brands.
“With the exclusive representation of Fluocardent for Chile, we want to complement our current offer, which takes into account the main brands in the country, with an alternative that will help us complete our presence in all segments and subcategories of oral care. We believe that the products of this brand will be very well received from Arica to Magallanes, given their excellent value for money. Furthermore, it is a milestone for us in commemoration of our seven decades of experience.“says María Dolores Lagos, President of the Board of Directors of Grupo Lagos.
Grupo Lagos is a family business founded in San Bernardo in 1953. When Juan Lagos Martínez and his wife María Dolores founded Villa Casa Lagos, a store that sold household items, decorations, clothing and fabrics.
Today, seven decades later, Grupo Lagos is a holding company dedicated to marketing personal care and household cleaning products throughout Chile. With four business units, but without losing the proximity to customers that has characterized it since its founding. And to maintain the goal of improving the quality of life of Chilean families through savings.
Fluocardent is part of JGB SA, a Colombian company founded in 1875 and currently dedicated to the manufacture and marketing of personal care, pharmaceutical and home care products.