Photo: The Pinero sisters, owners of Grupo Pinero.
Monday, January 23, 2023
Grupo Pinero will invest more than 100 million euros in 2023, resulting in improvement and growth in business activity in all its business areas. The company is thus continuing with its 5-year strategic investment plan, which primarily focuses on innovation and sustainable growth.
business lines, Most of the investment will go to its hotel division with 70 million, Next will be the Bahia Principe Residence and Golf division with 16 million, to which is added the 6 million allocated to the Travel and Mobility divisions. Spain’s sixth largest hotel company, with 27 hotels and 14,000 rooms in four countries Achieved an operating result of 16 million euros in 2021,
frequent renovation of hotels
With an aim to continue to surprise and satisfy our customers, The investment allocated to Bahía Principe Hotels & Resorts is mainly focused on the renovation of the property, The plan includes inducting the latest equipment and technology for entertainment and for efficiency in saving and conserving resources.
In this sense, the major improvement that will be carried out is the Bahía Principe Luxury Esmeralda Hotel (investment of 30 million euros), whose re-opening is scheduled for December 2023.
Similarly, the other four hotels in the chain (Bahía Principe Luxury Akumal in Mexico, Bahía Principe Grand Punta Cana, Bahía Principe Grand Bavaro and Bahía Principe Grand Jamaica in the Dominican Republic) will continue in the renovation process with a total budget of 40 million. Among the main works being carried out, the renovation of several leisure areas and the creation of new gastronomic concepts that guarantee the standard that the brand stands out for.
The other investment pillar would be the environment on the one hand. This is in part the result of the company’s commitment to sustainability, which is one of the central axes of its strategic plan. Thus, Grupo PiñeroWill invest over 4 million within Natural Capital’s strategic pivotspecifically in the Comprehensive Coastal Management Plan across all its Caribbean destinations, and an additional 2.5 million in the Energy and Climate Pivot for energy control and savings on campus.
Others, Will allocate 5 million euros for digital transformation projects to improve customer experience And make the back office more efficient.
Improvement of services in residential and golf
Pinero Group will allocate 16 million to its residential and golf business division, Where the money would mainly go to improve services. Thus, in the Dominican Republic, the Beach Club and Casa Club de Golf will be renovated and improved, in addition to the construction of walkways for the enjoyment of all the services of the Beach Club on the Caribbean Sea. Similarly, the works of the “AIRE” leisure and business center will be completed.
In the case of Mexico, the most notable investments will be the renovation of the old clubhouse that will become the members club, the construction of the first phase of the German school, the construction of a peer center integrated into the Mexican jungle and the completion of the first phase of the sports facilities of the Tulum Country Club and supermarket. of the works of
Also this year 2023 will allocate a significant investment of 4.5 million euros, in addition to the investments already planned, as a result of the group’s travel and mobility division, and the recent alliance of the receptive Coming2 Group with Air Canada Vacations. To renew and expand the fleet of vehicles. It is one of the most modern and safest fleets in the Dominican Republic, with electric units, some already in operation.
The deal will mean the opening of new offices in Cancun, Playa del Carmen and Puerto Plata, and the doubling of the workforce in Mexico and the addition of 70% more employees in the Dominican Republic.