The Goop founder cleared the rarefied air between himself and the reality TV star, who created his similarly named company Push, claiming the lifestyle site is an apparent rip-off of Paltrow’s long-running business. .
Asking fans questions via Instagram over the weekend, the Oscar winner was asked, “Are you upset that Push copied you?”
Rather than simply leaving the question open or possibly shadowing Kardashian, Paltrow chose to unpack why there would be a rivalry between fellow business ladies in the first place.
“The idea that women need to be in competition, legacy patriarchy is nonsense; There is room for every woman to fulfill her dreams,” she wrote. “I used to be a victim of this kind of thinking years ago, so I understand where it comes from.”
“Now, I feel so happy when I see new wellness businesses. There is a place for all of us, plus @kourtneykardash is a really nice person,” she continued.
Paltrow ended her message with the hashtag “#KRAVISFOVERVER,” a reference to Kardashian’s romance with Blink-182 drummer Travis Barker. The pair are in Italy with the rest of the famous family before their European wedding.
When Kardashian first launched her brand back in 2019, many believed it was a Goop imitator, both containing Double O’s in their names, exorbitantly priced beauty and wellness products, and Often dabbles in pseudoscience.
A variety of articles circulated at the time, accusing Posh of being a “worthless rip-off of Goop” and a reality star trying to be the “next Gwyneth Paltrow”.
However, Kardashian’s company is named after their daughter, Penelope, who goes by the surname Push.
And, if you need more proof that there’s no bad blood between Paltrow and Kardashian, look no further than Barker’s recent home tour.
Showcasing her bedroom to Architectural Digest, Goop’s infamous “This Smells Like My Orgasm” candle sits on the drummer’s bedside table.
Except, however, the label on her candle reads, “This Smells Like Courtney’s Orgasm,” which probably means she received a custom order from Paltrow herself.