It seemed like Goop had the craziest idea ever.
Earlier this week, Gwyneth PaltrowKey Lifestyle Company posted a photo of its new disposable diaper, “The Diaper,” which costs $120 for a pack of 12.
Goop described the diapers on Instagram as “infused with virgin alpaca wool and infused with amber gems known for their pristine emotional-cleansing properties.”
Goop has a long history of slinging questionable and ridiculous lifestyle products—including (but not limited to) its infamous jade “vagina” eggs. And a candle called “This Smells Like My Vagina”.,
Yet even the luxury disposable diapers seemed like a step too far for Paltrow. The timing of its launch also felt off due to the paucity of the current baby formula.
So, naturally, people got pissed… but it seems that was exactly the point.
Paltrow posted a video on Thursday revealing that she was well aware of Goop’s notoriety and used it to troll pretty solid against everyone.
“Goop launched a luxury disposable diaper for $120 for a pack of 12 and there was a lot of outrage. Well,” Paltrow said in the video. “If treating diapers like a luxury drives you crazy, treat them like a luxury. should be taxed.”
She then confirmed that “The Diaper” was fake, and was meant to draw people’s attention to another issue.
The caption of the video urged people to donate to the Baby2Baby organization “to help provide diapers, formula and other essentials to families in need.”
“Despite the absolute requirement of diapers, in 33 states, they are not considered as an essential item,” the caption read. “They are taxed as a luxury item. (We priced our hypothetical diapers at $120, because the diaper tax could cost families a year).
“Right now, many families in need are also struggling as a result of the lack of a nationwide formula.”