Friday, January 27, 2023

Havas Argentina Adds Lorena Cupaioli as a Business Managing Partner

Agency Announces Joining of Lorena business management partnerWho will have the challenge of leading a group of accounts and continuing to deliver on the company’s mission to build meaningful relationships between brands and people through creativity, media, data and innovation.

“Joining Lola at Havas is the best way to start this great year. lola brings us seniorityBusiness perspective and all the energy and desire to keep growing in 2023 go hand in hand with a fantastic team that our clients deserve” commented María José Ezquera, CEO of Havas Group Argentina.

“With the arrival of Lola, we have completed the formation of the manager team,” said Carolina Sabha, COO, Havas Group Argentina. Her strategic vision and vast experience in the industry will be vital in supporting our clients in the challenges of their businesses.

Lorraine has a leader media management and Integrated Communications with over 17 years of experience in media and end-to-end agencies for leading advertisers in the FMCG (Unilever/The Coca-Cola Company/P&G/CCU) and Financial Tech (Visa) industries.

Experience Added in the Last Year Management as full agency Managing director (Creativity, Media, Data BI and Social).

She has a degree in Institutional Communication and is passionate about it Marketing, The breadth of clients that has marked his career has led him to develop multidisciplinary abilities in the areas of communications with media strategy and team leadership. Skills Highlight. led by lorraine start up Extensive operations in the media and on a regional level and recognized by its customers as a “Premier Talent Partner”.

“I am delighted to be back and be a part of this inspiring team. The beginning of my career is closely linked to Havas, where I took my first steps as a planner 14 years ago and where I trained as a media professional. Thanks to Caro and Majo for giving me the opportunity to continue developing and learn from another place. The human quality of the project, the leaders and the agency kept me excited to return. I hope to rise to the challenge and partner with brands to push themselves to meet their objectives. They count on my commitment and tireless work,” said Lorena Cupaioli, business management partner Havas Group from Argentina.

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