This is not the first story of someone starting a business with unexpected results during a pandemic, but it is the first such venture in the UK. During the imprisonment, creative ideas multiplied and James Eid recalled what he experienced as a child, when he closely experienced the process of making breadTo which his parents are devoted. So, he found a way to take advantage of buyers’ biases to sell with a new perspective and help the planet.
20 years old Established Earth & Wheat, a store that offers vegan breads, cookies, and fresh vegetables at lower prices than stores, but with one small detail: They are not perfect. It focuses on products that bakeries and grocery stores consider worthless simply because they are broken, not ideally sized, or part of overproduction. James’s company complies with the process of collecting, packaging and shipping products to customers in affiliated stores, in addition to guaranteeing freshness and taste.
As a child, James spent enough time making bread at Signature Flatbreads in Bedfordshire to realize that there was a vast field of opportunity in wasted food. “1/3 of the food produced in the world is wasted”, Contribute to the official site of your enterprise to raise awareness of the environmental problem because a large amount of water is required for production. At first he worked only closely with the business of his parents, but gradually he is adding colleagues.
So you not only get billed a million dollars a month, but you help reduce what gets thrown away.: “You get used to it, you get used to seeing so much garbage, but if you take a step back and look at it, it’s devastating. And it’s something we can stop”, James Eid, who has leveraged the knowledge gained during his professional training as a business administrator at Lancaster University, told British media. “I wanted to change people’s perceptions of how we look at food. for the good of our planet as a whole, by letting people know that scarce food It’s not something we should give up or throw away.”, He added.
How does Earth and Wheat work? The founder says there’s a team called “Rescue Warriors” who dedicate themselves every day of the week to collecting the bread that was destined to end up in the trash and packing it. through your site, Sign up to receive a box of bread, cookies or vegetables as many times as customers want, from once a week to once a month, they pay and finally a delivery man delivers at their doorstep. Buyers can find about two kilograms in their box: pita bread, buns, focaccia, tortillas and a random variety of others of Mediterranean origin.
The benefits don’t end with waste reduction, it also has a commitment to the community: for every box purchased, Earth & Wheat makes another donation to the UK’s food banks.