We are just a few days away from experiencing the fifty-seventh edition of one of the most important and anticipated annual sporting events across the globe. This Sunday in Arizona, the Philadelphia Eagles and Chiefs Kansas City they have an appointment to dispute super bowl lvi, It will be a real party for all fans of this wonderful sport, on the one hand we will have Patrick Mahomes looking for his second Vince Lombardi in three appearances in the “big game”, the most amazing thing is that he only appeared in the first five seasons. On the contrary, it will be Jalen Hurts and company looking to cap off a great season that the Expérivals have had in flourishing form. This is not to mention the confrontation between the Kells brothers, which is worth noting that this is the first time this has happened.
It is such an important phenomenon that it goes far beyond sports, such in its scope that I would venture to say that it could easily be transferred to the classroom as a case study for many careers. dedicated to people like me MarketingCommunication and Public Relations is a festival of creativity from which we can learn a lot, let’s start in depth.
After a decade of being sponsored by Pepsi, the halftime show will now be supported by apple music and will introduce singer Rihanna, known not only for her musical work but also for her many ventures into makeup retail companies Fenty Beauty, Fenty Skin why savage x fentyThe Barbados-born singer’s journey is the only case that graces us with a column, however, it is not the focus of this instalment, in the least.
let’s go to the topic of spot advertising, many companies in the United States use Super Bowl As a showcase for launching campaigns and even new products, and they ain’t cheap, just last year NBC sold a 30-second slot for about $6.2 million, according to the Association of Avocado Exporters for this year. Producers and Packers of Mexico reported that it would air a 15-second commercial, moments before the start of the second quarter, for which it paid $6 million, including production and broadcast.
For this reason, most commercials are developed with great care and become truly brilliant pieces of advertising and entertainment, as it is not just about spending millions of bucks, but about creating quality products. that can really convey the messages we want to the audience we want to reach and don’t end up getting lost among those press releases that talk about who won the drink color bet. coach the winner.
in the conclusion, Super Bowl It is the culmination of the NFL season, but also the key point of many advertising campaigns, some that begin and others that end, and this is precisely another point I would like to highlight, throughout the regular season for franchises. Significance American football and advertisers, let me give an example, Polaris Inc., headquartered in Minneapolis, Minnesota, the city where the Vikings play, who sadly never saw a Super Bowl win, what’s more, they were the 1977 Haven’t come since, however, the sense of belonging that the team generates is incredible, felt at each home game and not only in the stadium which is filled to bursting, but throughout the city which is decked out in purple and yellow. Ranga, and this is the case with the other 31 teams.
The association that exists between the residents of the cities and the teams representing them is extraordinary. Clearly, many employees at Polaris, both in the offices and on the production floor, are Vikings fans, which is why the company sponsors the team and has a presence. L US Bank Stadium, Because this is important to the brand, although they are currently represented in over a hundred countries, Minnesotans know and are sure that they are proud to belong to that illustrious community.
We should take this example to our cities, so that people know that we are going towards the same goal, which is to make the environment better for us and our families. Unfortunately there is no NFL team here, but we have started a great alliance with the Sultans of Monterrey, because we believe it is necessary to support the sport in Mexico. But hey back to the main point, Eagles or Chiefs?
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