H&M only charges online returns. The Swedish group, which this week announced a £1.99 fee for online and in-store returns in the UK, has put things right and this strategy is now finally being implemented for online returns only , where the price remains the same. said the company itself in a statement.
The company announced this at the beginning of the year its intention to introduce the fee for returns between ten and fifteen markets. The Swedish company took its first steps with this strategy in September 2022, when it tested the system in several markets, but only for online returns.
H&M’s strategy follows a trend Other large sales groups such as Inditex and Fast Retailing had already followed suit.. Specifically, the Galician giant already charges fees for online returns in thirty markets in which it operates, including Spain, where the return costs 1.95 euros.
H&M plans to introduce a returns fee in ten to fifteen markets as part of a strategic cost-cutting plan
The Japanese group, in turn, began implementing the measure for Uniqlo in March 2022, also exclusively for online returns, although it is not currently applied in Spain. The fashion retail giant charges 2.95 pounds (3.4 euros) for returns in the UK and $8 in Australia if made through the postal service.
Zalando is another operator that has implemented this measure. Special, He pure player introduced a minimum order value for free shipping in nine markets in 2019, but not in Spain. Another example on this list, Boohoo introduced a fixed fee per return in July 2022 due to increased transport costs and the high number of returns in recent months.
H&M closed the last financial year with Sales of 223,571 million Swedish krona (20,567 million euros), a growth of 12% but still 4.1% below 2019. In Spain, the Swedish group achieved sales of 420 million euros, 1% less than the previous year, and its profit rose to 7.8 million euros in the reporting period, still below the company’s result acquired in Spain in 2019.