Beyond the cost of your ‘dress’, do you know the cost of your clothes to the environment?
According to the UN, to make jeans you need 7,500 liters of water, equivalent to what an average person takes in seven years. with a pair of leather shoes they wear 8,000 liters2,200 more are needed to produce one sack of wool just one kilo of cotton is consumed 10,000 liters of water Which is equal to the capacity of an industrial tank, according to data from the Ellen MacArthur Foundation published by the World Bank.
In view of this, projects and enterprises have come up in the country which are committed to reducing the environmental footprint left by the textile industry. One of them is “Hopen, Moving for the Planet”, a project of two friends who dedicated themselves to making T-shirts and jackets. recycled cotton and plastic bottles Collected from the beaches of Cartagena, Santa Marta and Buenaventura.
“In every garment, We save 2,500 to 5,000 liters of water We reduce carbon dioxide emissions between 90 and 180 – which have an impact on global warming -. Every T-shirt means five recycled bottles And six meters of cloth is less wasted in the ocean. Similarly, each diver is made of 10 plastic bottles and represents 10 meters of waste”, affirm Francis Quiñones and Paula Alarcon, two friends who launched this brand to create, 5% of each sale. % helps two animal foundations in Nemocon and Dutama, initially since he plans to help many more foundations in Colombia that need support.
The bag cost 139,000 pesos and the shirt cost 75,000 pesos
In addition, all of its brand labels are made from eggshells and its packaging is from corn. Bags do not create environmental problems like normal ones, because they disintegrate on contact with water,
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The idea was born in a pandemic, given the situation of animal abuse in the country. Initially, they wanted to contribute to animal protection through the sale of their T-shirts, but in the six months it took to develop the venture, they saw the possibility of doing so without increasing the ecological footprint left by production. cloth that was more only in Bogota 147,000 tons at the Dona Juana landfill in 2021According to UAESP data.
The initial investment was five million which came from her savings and the help of her husband Iván Dario Guerra and Jaime Romero, who have a lifelong friendship and through whom they met.
Their T-shirts are light, soft and ‘oversize’.
In return, the first batch of shirts was 200 garments; 100 in beige and 100 in grey, a risk they took as they could lose their investment due to the limited number of colors. This is because the color depends on how the recycled cotton comes out, not using the ink.
However, everything went well and they launched the project on 1 December last year and from that moment on Francis and Paula say it became a huge hit on social networks, especially among young people who are more aware of environmental and animal abuse issues. are aware of, which in cities such as Bogotá only reported in the first half of this year 7,851 Animal care According to the District Animal Protection and Welfare Institute.
During this time he has donated to an animal foundation in Duitama and to two ‘Garritas Amigas’, a foundation in Nemocon led by Miriam Pérez, who is in charge of approx. 200 animals between dogs and cats.
The makers of Hopen used to carry packages of the concentrate for the animals, but this was not enough; Due to the number of animals they could be finished in a single day. Now they take vegetables, meat, offal or beef to make dishes for pet food.
Finally, it’s worth mentioning that the road hasn’t been easy, but both Francis and Paula have been focused Achieve your dream of having a foundation for animals As they have wanted since they were young and helped animals that were facing situations of abandonment.
For now, they continue to work to protect the environment while providing a plate of food to animals who need it in situations of abuse or abandonment.