Friday, March 24, 2023

Hotels are reinventing themselves to support sustainability

Gabriel Juan Escarrer Jaume, CEO of Meliá Hotels International.

The pandemic has devastated our industry, which has suffered the most extreme activity in history, forcing us to reinvent ourselves, especially in terms of sustainability.

New regulatory requirements aimed at mitigating the risk of weeding are committed to credibility, historical consistency and the promise of delivering true value.

The client expects a higher level of commitment commensurate with their unique role. the employee wants to feel an emotional bond with the company, an investor with a greater long-term vision to associate with companies with a vision of ESG, whose results transcend today and now, and we will also put the results of tomorrow. For this reason, we have focused our work and services on the care of our employees, providing them with job stability, training and talent development, approaching equality and diversity, and marking a safe work environment for our behavior and commitment to them.

At Meliá, since 2018 we have been one of the most proven sustainable hotels, according to the Global S&P ranking, occupying first place in the sector year after year almost without interruption. We know that it is a long journey, because managing a global, complex and dynamic environment requires continuous work.

Therefore, the impetus that we provide to our management model, responsible and long-term vision, achieves a particular relevance in today’s times, when, with the challenges we are aware of, we want to be faithful to our vision. We also aspire to be a benchmark in ethical, transparent and responsible management. And we also want to contribute to the transformation of our industry to a new tourism model in which sustainability can be printed as a strategic criterion and whose management will allow us to contribute in a certain way, to minimize our impact on the planet and in the economy and in reality. social development in all areas where we have a presence, today and tomorrow. We understand sustainability as a bar that adds value in itself, but whose ultimate goal must be based on the transformation of our business model, which encourages the growth of the tourism industry. We understand this only in the way that we will move forward more firmly on the road to better, more valuable tourism, if possible.

Nation World News Desk
Nation World News Desk
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