For Anna Khouri, it’s less about style trends and a more sweeping shift toward a more sustainable approach to making and buying jewelry – by jewelers and jewelery lovers, whether it’s finding ways to be kinder to the environment, or for communities. my valuables. “Everyone is becoming more aware of the environment and the way we live, produce and consume it,” she says. “At Ana Khuri, we only work with properly mined gold and responsibly and ethically sourced gems.” Her new collection for The Row also includes vintage rosewood recycled from an antique chest in her family home in So Paulo.
Many jewelers are finding that customers are becoming more responsive to their efforts to recycle their unrelated pieces and choose vintage and antique jewelery over new ones. Josephine Odette, head of buying and VIP sales at Omnek, says that movies and shows like house of gucci And and just like that There has been an increased interest in vintage fashion jewellery. In fact, she says, buyers are investing in “affordable rarities,” pieces of design history like Victorian skull rings that are unique but that don’t break the bank.
Lab diamond jeweler Kimai recently launched Second Life, a service in which customers can restore an old piece in their jewelry box or redesign it to create something new. “After talking with our customers and community, we realized that many of us have dust collecting in our jewelery boxes, and we want to provide a permanent solution to this. This is how Second Life Services was born,” says co-founder Jessica Warch.
“I think people are looking to buy better. To make conscious decisions and to invest in sustainable ‘life-proof’ designs made from high quality materials,” says FineMatter’s Edgedrup. The e-tailer immediately received a positive response for its refurbishment and recycle services, which were launched last September and encourage circular thinking and conscious consumption among jewelery owners.
Another thing that will hold up here for a long time: Buying fine jewelry online, even big-ticket items that customers may have wanted to try before handing over their credit cards. Wisdom of MatchesFashion says, “Since 2019, we have seen our jewelery category continue to strengthen strongly, with triple digit growth in fine jewelery and double digit growth in fashion jewellery.” In styling threads, it remains one of its fastest growing categories, up 40 percent by 2020. Q says followers of the social media fashion hub take their content from jewelers like Ananya, who share their creative influences and a glimpse. Behind the bright scenes. in the long term, recently fashion status The Business of Fashion and McKinsey & Company report estimates that global online jewelry sales are expected to grow from 13 percent to 18 to 21 percent of total jewelry sales between 2019 and 2025, a non-snug amount. – From $60 to $80 billion.