Sunday, January 23, 2022

How a Diverse Team Brings More Creativity and Engagement to Your Business

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It’s been just over a year since I helped produce the globally televised KISS concert in Dubai on New Year’s Eve. We bring people from all over the world to collaborate with people in the local community to create a diverse and unforgettable experience that has won awards. For its video production value.

There is no hotter format than videos right now, and studies show that 33 percent of all online activity is spent watching them. As tempting as they can be to consume, creating fresh content can be a struggle for many businesses to keep up with. Often the creative process can be mysterious, but really, it’s all about putting together the right environment and team so that ideas can flow freely.

Video production in particular requires individuals with differing skills to come together to create something that any single person would have worked hard to create on their own. Productions only call for an experienced team of videographers, editors and others to work out the gate, let alone turning it into a quality product.

While diverse skills are widely considered essential, it has become more apparent that diverse worker backgrounds also boost a project’s overall creative potential. Diversity has emerged as a key component of creativity by business leaders around the world, and by adopting it in the workplace, the rate and quality of creative production increases.

1. A diverse team has more experiences to attract

Studies show that teams with diverse members are 70 percent more likely to capture new markets with their projects. The reasoning follows is that more diverse members are able to combine their individual inputs, to gain a wider and deeper experience than a team made up of similar individuals.

This trend is reflected by industry leaders, as Google releases an annual report on their internal diversity metrics, sharing insights about how recruiting from a broader pool of candidates positively impacted their business. Is. Minority hiring rates have been rising steadily from year to year, and they set a roadmap to meet concrete diversity goals by 2025.

Google cites this as one of the contributing factors to their impressive 61.58 percent, year-over-year growth rate. While each production and business has its own specific needs in terms of team member capabilities, one thing they all have in common is the benefit of benefiting from the many perspectives that exist during the creative process.

related: Why diversity in the workforce is important

2. It causes reflection, which leads to innovation

When working with diverse team members, individuals cannot help but consider the different situations that surround each colleague. These internal team dynamics encourage an innovative thought process as members must compromise and work with each other throughout production.

Back and forth the end result is a more creatively fueled project that is likely to appeal to a wider demographic. A recent phone call with Bereket Tafis, co-founder and CEO of Gabeya Media, helped illustrate this concept for the first time:

“While our studio headquarters are located in Ethiopia, our team and clients are located all over the world. Every day we work to incorporate ideas and concerns from so many backgrounds – race, age and cultural values. For a project By bringing such different perspectives under one roof, we find a rise in innovative and creative ideas.”

Continued Tafsay, “We incorporate this information into our video projects, and feel like we benefit from the end product by doing so. When you are working towards promoting motivational video content. You need all hands on deck to reflect and see how they can best contribute. ,

Putting teams from diverse backgrounds together creates a unique mix that is unique from any other, and ultimately a more interesting piece of content for viewers to enjoy.

related: How Diversity Helped Bring My Company Together

3. Diversity increases empathy and trust among team members

Trust is an essential foundation block for any creative team to function, and it can be built by honest communication. Once coworkers are sympathetic to each other’s circumstances and lives, they are more likely to share their thoughts and concerns.

Cohesive collaboration, increased focus, and higher levels of creativity are psychologically linked to trust, so it’s important to instill this from day one in any effort to address differences in a person’s mindset.

Especially with video production each part of the team must have confidence in the creative vision in areas beyond their immediate reach and in the overall. Once the initial reservations among team members are gone, the diversity of a team’s skills and backgrounds becomes one of its most powerful assets.

This sentiment is shared from top to bottom, as 91 percent of CEOs believe that empathy directly leads to better financial performance. This is why so many industries go to great lengths to ensure that their teams communicate effectively and empathize with departments beyond themselves. This is a bonus to a company’s bottom line, but also to the creative potential of a project.

Creativity and diversity are far more deeply linked than we might imagine at first glance. Ensuring that presentations receive feedback from different perspectives is a trend that is unlikely to change in the near future as it consistently gives such positive results.

Video productions especially grow creatively from receiving this kind of input, but all creative projects can benefit from teams that make the effort to hear from a variety of sources.


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