Friday, February 3, 2023

How AR Redefines the Beauty Industry

The beauty sector is constantly evolving because people’s demands are changing, and the niche has to meet these demands to stay afloat. That was particularly evident in 2020, when the pandemic began. During that time, beauty brands faced the challenge of lockdowns and social distancing. Consequently, they had to come up with innovative ideas to keep their clients and make sure the lights on. That was when augmented reality (AR) came in handy.

Augmented Reality (AR) In Simple Words

AR is one of the most widespread trends in the beauty industry. Basically, this is the technology that puts non-existent virtual objects into the real world. To see these objects, you need a device with a camera through which you will see the magic interaction between virtual content and the physical world in real time.

Initially, AR was perceived as a means of entertainment. Virtual masks, effects, and makeup were used on social media with the aim to amuse people. However, AR has started to transform into a practical tool which beauty companies use as an important instrument of attracting people’s attention to their products and building a connection between customers and brands. And right now, we are seeing the explosion of innovative beauty solutions, among which AR has definitely become a game-changer.

How AR Revolutionizes the Beauty Industry 

  • Virtual Try-On

A virtual try-on is the very first thing that comes to mind when speaking about the use of AR in the beauty industry. This technology allows people to try on various cosmetic products here and now, saving their time on visiting physical stores. 

L’Oreal, NYX, and Maybelline New York have already integrated this technology into their websites and certain brick-and-mortar locations.

If you are willing to follow their example and let your customers play with your virtual try-on to find their perfect makeup, you can use Banuba’s Virtual Try-On to showcase your product to the maximum. This ready-to-use solution can be incorporated into your app or website with a few lines of code. Banuba’s Beauty SDK is based on trained neural networks which recognize a person’s face in the right way and apply cosmetic products as accurately as possible. It offers a large collection of digitized beauty products (and the base keeps expanding!), realistic makeup, smart AI-Advisor, the possibility to customize your look, and much more. Plus, the SDK supports both iOS and Android and is available on desktop too. So, with Banuba’s Virtual Try-On, beauty will be created in seconds.

  • Virtual Makeup Tutorials

A virtual makeup tutorial allows beauty brands and artists to show their clients recent techniques using modern cosmetic products. One of the best examples here may be the YouCam Tutorial by Perfect Corp. This is an advanced and easy-to-use makeup creation toolkit. First, you get to the Create Face Chart tab, where you can choose the necessary face shape, eye shape, lip shape, and skin tone. As soon as the choice is made, you can pick the desired category and start to draw step-by-step makeup instructions. Once the job is done, feel free to upload the tutorial to Perfect Console. This way, users will easily get access to your tutorial, having a chance to see how the makeup will look on their faces. 

  • Gamification

Beauty brands are beginning to understand all the power of the gaming world. So, some of them have started to mix virtual try-ons with games. For example, the Drest company is famous for combining the world of beauty with the infinite possibilities of the Metaverse. Their namesake app is available on AppStore only. It allows gamers to create red carpet looks with real-life clothes pieces. You can explore Gucci, Prada,Burberry, and other world-famous brands. Also, Drest lets you get to the brands’ websites to buy real versions of the desired items. 

As for the examples related to makeup, M·A·C collaborated with the Sims 4, which made buying some of their most iconic cosmetic products right in the game a reality. This way, M·A·C became the very first brand available in the Sims 4.      

Advantages of AR in the Beauty Industry

  • Provides digital experience and saves time

Customers can try on products straight from their homes. There is no need to visit brick-and-mortar stores if you are pressed for time.

  • Gives try-before-you-buy experience

Clients have an incredible chance to make sure that the product will definitely suit them. For example, they can check whether this tone of lipstick suits their complexion or whether these earrings fit their general look.  

  • Improves the connection between customers and brand

Your customers may have the impression that your brand has come to life in front of their eyes. For example, the AR representation of your new collection is likely to immediately unite your clients with your brand’s image, making them feel the most welcome guests of your store. 

  • Reduces the return rate

The more customers are confident in their choice, the less they are likely to resort to product return. 

Conclusion

To sum up, AR is already part and parcel of the beauty world. Right now, people see the use of AR as the basic necessity, not some kind of luxury. As customers are becoming more and more sophisticated, beauty brands need to keep up with the latest AR technologies. Although it is hard to predict the next AR trend that will take the industry by storm, it is evident that pretty soon, beauty companies should find even more ways to surprise their clients. 

Nation World News Desk
Nation World News Deskhttps://nationworldnews.com
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
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