A few years ago, the topic of artificial intelligence (AI) was considered too futuristic or too far from everyday life, and was only part of the reality of fantasy movies and scientists’ theories. Its use today represents a big difference in the businesses that aim to grow.
and he is In companies, ever since they realized the need to adopt digital transformation in their businesses, the search for new technologies and applications has increased significantly.
According to a McKinsey global survey, 8 out of 10 companies are directing efforts towards adopting digital transformation in their businesses.
In this sense, the growing demand is due to the fact that AI for companies is so integrated into daily life that most of the time they are not aware of it.
If a person has ever contacted a company about a product or service and done so through a chatbot, it is just one of many services that use AI. In this case, this applies to customer service. Another example is facial recognition technology, which is widely used by digital banking applications.
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Artificial intelligence has gained more and more place in the lives of people and companies, becoming essential for business management, customer loyalty, process automation, market monitoring and strategy definition.
Carlos Eduardo Díaz, VP Data NOLA of Kiras and CEO of ITPerforma noted some of the trends. For example, considering that automation is the act of replacing a repetitive and standard human activity with a technological tool, the use of AI in business can be implemented in a variety of ways, such as: analytical process automation, machine learning, RPA ( Robotic Process Automation) ) and others.
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In relation to personalization, this process is closely linked to providing a better customer experience and satisfaction, mainly because it generates more loyalty and Engagement, In addition to a personalized treatment that is adapted to the needs of each client.
On the other hand, through forecasting models, it is possible to study large amounts of data, insights and statistics to predict future activities in order to shape the required resources.
with this technique It is possible to estimate sales volume, project inventory volume, create personalized marketing campaigns for specific audiences, among others.
According to Diaz, it’s important to emphasize that changes are already happening. In this sense, a company that wants to stand out in the market cannot be left out of the new trends in the application of AI in business.
another opinion
On the other hand, Evaldo Pereira, General Manager of Totvs Andina, emphasized that Colombia is one of the leading countries in Latin America when it comes to development in the technology market. This expansion was driven by increased internet penetration, improved connectivity and higher demand for digital tools and solutions.
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He added that “we hear a lot about artificial intelligence and its full potential, but also talk about how this technology is often under-utilized. However, in 2023 it is expected that This will finally be a reality in Colombian companies.
According to the expert, the consolidation, refinement and expansion of AI are in the crosshairs of the local market this year as it continues to grow rapidly, thanks to developers striving to take it to new levels of capability.
as well, Among the new trends, there is also Adaptive AI to overcome traditional machine learning models being implemented to achieve better and faster adaptation to real-world conditions.
In business management, this translates into more intelligent insights, more accurate forecasts and more versatile functionalities making it an even more powerful tool within your company to drive decision making across your service platforms, operations and most of all, strategic decisions. affects.
