Wednesday, May 18, 2022

How did Ratan Tata get the inspiration to launch Nano? The heart of the share on Instagram

Ratan Tata has shared a post on Instagram about the cheapest car in the history of India, Tata Nano. The Chairman of Tata Sons has shared a short story behind the production of the most affordable car in the country, which was launched on January 10, 2008. Tata Motors halted production of the Nano in 2019 due to declining demand, but the car remains special in the history of India’s automobile industry.

Ratan Tata wrote in his post that his desire to make road travel safer for Indian families inspired him to make Tata Nano. He wrote that the thing that really inspired me and aroused my desire to produce this car, was to constantly see Indian families riding on scooters, with children riding on slippery roads between parents.

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He further said that the biggest advantage of working in the School of Architecture was that he gave me many ideas in his free time. “First of all, we tried to figure out how to make the two-wheeler safe,” he added. Then the doodle that came to my mind was made of 4 wheeler, which has no window, no door, it just became a buggy. But I finally decided that this should be a car. Nano is made for every person.

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The Nano was unveiled at the Auto Expo in January 2008 with high expectations. The car was launched in March 2009 with a starting price of around Rs 1 lakh, despite rising costs. Later, the demand for cars started declining. According to the filing of Tata Motors, it last produced Nano in December 2018, when it produced 82 units from Sanand plant.

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