At the Great World Forum of Arts, Culture, Creativity and Technology, this video platform explains how to be successful in the creative industry.
Ideas, passion, hobbies and creativity are the cornerstones of innovation, growth and above all, the orange economy today.
In a video of one minute, almost always less, a young man can show a song written by him and in a matter of days go viral, known to millions. That’s how Tik Tok works, an application that found itself in the market with only three years of most downloads, with over 2,000 million, according to its statistics, and as the favorite for information and entertainment worldwide. As of now, with a presence in 155 countries
In this same tool, a small or medium entrepreneur showcases his product and can get an exposure that, otherwise, he would not have, or at least not for free. All you need is a camera, an internet connection and a cell phone with an original idea to make this happen and have the potential to be a trend.
By the way, yesterday began the Great World Forum of Arts, Culture, Creativity and Technology, held in Medellin at the International Year of the Creative Economy for Sustainable Development, which will last until September 9 and in which one of the guests is a representative of this application Of.
Spoke with COLOMBIAN Edgar Rodriguez, The director of public policies of Tik Tok Mexico on this global phenomenon of a one-minute viral video, which he defined as “one platform, one community, based on the idea of creativity, originality, innovation”. It is an opportunity to express oneself freely”.
Creativity was not considered a business opportunity earlier, how is it now seen as an alternative to industry?
“The pandemic was crucial for the expression of creativity. People were at home, with extra time, and they wanted to express themselves. In the case of Tik Tok, the key is that it is a very simple platform within reach. People in Latin America have fun and by giving them the opportunity to express themselves, it has produced something great”.
Was Tik Tok built on trends to achieve global success today?
“We saw trends, but now it happens that the same trends arise and happen in Tik Tok. It is our users who generate them and who later become global and attract more people in the end”.
That is, Tik Tok went from becoming a trend to creating them…
“Exactly. One generates something, that becomes a trend, another user takes it, maybe modifies it, and turns it into another. It’s like a snowball where one can express themselves.” can take what has already been done and modify it or do something new and innovative”.
What opportunities does the platform provide?
“They are for creative people, artists, for example in the field of music, where those who upload their creations get a lot to see them. But there are other areas, such as brand related, small and medium Entrepreneurs of size who previously did not have the ability to promote their products or services and who can now do it in a simpler way to reach a wider audience.In the cultural and educational sector they are, teachers and teachers explain topics … the possibilities are endless “.
What are the opportunities for the youth, large audience on this platform?
“They have been a fundamental part of Tik Tok’s expansion. They are innovative, they are at the age that allows that creativity. They have found that they can express themselves and reach audiences they could never have imagined. But the platform has adapted and is not specific to one age group, but appeals to any generation.”
How has Tik Tok changed over the years?
“It started out as a venue for music and dance, but that has changed very quickly. Recently the focus has shifted to cultural, educational, business stuff, learning things. More and more institutions use the platform. do, entrepreneurs, businessmen. In a very short span of time, audiences and users have diversified, as is the case with the messages shared”.
How is the market in Latin America, especially Colombia?
“The creativity of Latin Americans is special. In Colombia, we emphasize that the orange economy, the effort is being made in the context of creativity”.
What will be the important points in gfactt?
“The first panel, (tomorrow) features Colombian creators who have gained recognition in various fields. An artist who became famous in music on Tik Tok, another producer with many followers and a youth in the technology sector. On September 9, The head of Tik Toj’s music sector will give a speech explaining how artists ranging from greats like Jay Balvin to those just starting out, use the platform to express their art and get more exposure.
Video Games: Another Creative Industry
For Mariano Vives, Creative Director of Riot Games Latin America, creativity is the most important tool the industry has to differentiate and hyper-personalize offers, making each product memorable.
In an interview with EL COLOMBIANO, he said that “trends should be used to sell” and it is important to “understand the audience, segment, send specific information”.
For this, the same content creators should enjoy and be part of the trend: “If you’re going to work in fashion, you’re going to be an expert in fashion. If you go to work eating out, you’re an expert in food.” Same is the case with videogames, where you get an opportunity to get emotional before entering the industry.”
Thus, a video game lover can easily enter the industry: “If you manage to transcend your passion with some discipline, skill, ability, which is relevant to the industry, it will give you a valuable asset.” makes.”