New habits and customs driving the market include sustainability and healthy eating, which is also seen in cosmetics.
from girl Florence Jinchuk He liked to experiment at his school in Montevideo. And at 18, this future entrepreneur He traveled to the United States with a scholarship to study chemistry. While attending Dickinson College in Pennsylvania, she did a summer internship at a chemical application company and was involved in testing a shampoo for dry hair. “That’s where I discovered cosmetics and decided to specialize in formulations,” says Jinchuk.
When he returned to Uruguay after seven years, he started writing a blog called chemist’s eye, in which he described behind the scenes of industry, from the point of view of science, but accessible. little by little, a community Very active in terms of people asking questions and making recommendations on various products. “I started by listening to them and tried to understand what they needed and then I was encouraged to design and offer the products they asked for,” says the entrepreneur.
a) yes, In 2016, the blog became a brand of skin care lotions, gels and creams whose formulations are unique and combine ingredients Of natural, synthetic and biotechnological origin seeking efficiency and sustainability. “We are talking about conscious cosmetics. all our products are fit for vegetariansalcohol-free, fragrance-free, and not tested on animals,” says Jinchuk. “The idea is to create reachable public formulations that were aimed at professionals”, he highlighted.
Today the brand has a portfolio 20 products for a complete skin care routine, including a line of cleansing lotions, exfoliants, and moisturizers that They are marketing on the internet in Uruguay, Argentina, Chile and Brazil.
“I started on a small scale with my own money. I took my formulations to a lab that developed the products in Uruguay. At first, I was the only person behind the brand. I wrote the blog, I thought about developing the product, I sold it and I distributed it myself”, she says.
“Weapon an entrepreneurship from scratch And keeping track of everything required a lot of effort, but interestingly, it gave me a global view of the work that I began to assign over time”, he said.
All products are vegan-friendly, alcohol-free, fragrance-free, and none are tested on animals.
Currently, some 25 person, in the areas of production, sales and consulting. a team of “Skin Consultant”Chemistry and cosmetics students answer customer questions online and provide advice on the use of various products.
The team was made up of Sergio Fogel, technology entrepreneur and founder of Uruguayan unicorn Dlocal; and Alessandro Carlucci, ex-CEO of Natura, as investors and partners, who contributed not only funds, but also business knowledge.
As soon as the brand was launched in Uruguay, Jinchuk moved to Buenos Aires to start operations in Argentina, and the following year he moved to São Paulo to enter the Brazilian market. “It is important to know each market, and this type of product requires registration and sanitary authorization,” explains the founder of La Mirada del Quimico.
Although the first Uruguayan laboratory produced for the local market and neighboring countries as of last year Added a lab in Argentina. “Because of import issues, we decided to start manufacturing locally,” Jinchuk explains.
Brand Challenges for 2023
Since its launch, the startup has not stopped growing, and that 2023 will be “crucial for strengthening the brand in markets where it already has a presence, notably Brazil.” Jinchuk comments.
Another major challenge for a brand born in the online world would be to start selling products in physical stores. To do this, the firm entered into agreements with perfumery chains in each country, iProfessional said.
The entrepreneur estimates that in 2023 she would like to expand the number of products
“Customers are increasingly looking for omnibus They might search for a product on the Internet and then go to a store to buy it; or vice versa; The product they saw in a store, they then buy online”, he describes.
idea is also Expand the number of productsWithout losing sight of quality and sustainability. To do this, the company began measuring the carbon footprint of its operations. ,We take care of packaging, and we look to it to be reusable and recycled. But the biggest environmental impact is in the manufacturing of the product, What amounts to water and energy is required, and this is where we aim for innovation”, he highlighted.
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