After the pandemic, the gastronomic sector is improving and consumption in restaurants is at its highest in recent years. Same thing happens with categories brewery, It is in this context that investing in a franchise can be a good option, as they say – there is still a lot to grow.
A few days ago, the consulting firm Ecolatina prepared an analysis which highlighted that Restaurant consumption is now above 2015 levels, “Given the lack of savings, people consume Cleanindoor tourism, Entertainment or access estate Durable as a security”, explained economist Santiago Manoukian in this regard.
within the gastronomic sector, Breweries Appear as an Opportunity, Is it, according to the data of the region, beer Takes 50% of consumption of alcohol in the country. More specifically, the consumption of varieties in Argentina handcrafted represents 1.8% of the totalWhereas in the United States (where the incidence is chronic), it reaches 14%: that is, a Growth Even more so in the domestic market.
In this context, a . possibility to invest in suffrage Brewery may be an option for those who have a certain amount of Pennies, That is, according to what they assure from the field, in order to start such premises it is necessary that – at least- $80,000,
A Franchise of Penón del Aguila: US$80,000 . From
However the final amount depends on various factors, such as placeThe Shape which will contain the premises and spare parts This is necessary, it is estimated, for a local brewery to operate. eagle rock required from $80,000,
To invest in a brewery franchise, you must have at least $80,000 . should be
“There are great categories of investments entrance fees (u$s20,000) and key assembly local, which includes all purchases of furniture and equipment. and the most sensitive part is Customization Of the premises, because a place suitable for gastronomy is not the same as an old house that must be 100% adapted. So, it can replace investment,” he added. iProfessional Joaquín Abrego, Commercial Coordinating Partner of Centrofranchising.
The minimum size of the premises is 150 m2. should be and it is estimated health benefit of investment in the order of 20 and 22 months, “Penon is a very competitive format, as 70% of its sales are craft beer, which is the product it produces,” said Abrego, who explained: “Currently, it has a range of 22 places And two more are to come, one in Caballito and another in Jujuy: it’s a very federal franchise. It has great potential to adapt to the regions and has been able to function both internally and in the capital. Currently, its development priority is focused on CABA and GBA.”
The total amount also depends on draft selected and the size of the premises. From Patagonia Brewery Three types of options are offered: “truck“(a stand that may be set up in shopping malls or high-traffic places);”Refugees” And this “mini pub“(The premises between 150 and 300m2 to be set up in a large beer or gastronomic pole).
As an example, it is estimated that Investment to run “Refugees“round the U$s100.000, it’s a space between 80 and 120 m2For high-traffic areas where an estimated number of three employees is required. The recovery of investment in these types of formats takes between 24 to 26 months.,
from the firm they insist that they provide Franchisee A brand “positioned across the country”, with the capability provision Benefit from immediate large-scale, local design project and agreements providersAs well as help with marketing and communications management and support at the time of starting the business.
Once in operation, it offers the creation of new beer varietiesIn addition to “beer supply capacity, centralized in a single supplier” and agreements with input suppliers.
A Patagonia Brewery Franchise: About $100,000
The total investment to start a brewery depends on the size of the premises and the parts required.
Chachingo Franchise: US$140,000 . From
This franchise is about a “Gastrointestinal Concept” Made by Famous Winemakers ale vigilowhich integrates a kitchen of “premium quality” elaborate cuisine and craft beers.
The business model is called “urban loss“, it is the middle of the three that matters: a concept of brewpub which integrates a kitchen menu with the preparation of high quality sandwiches and pizzas, along with a full offering of varieties of premium beers, traditional cocktails and mid-range wines.
total inverse Estimated starts for this type of business U$s140.000$20,000. including entrance fees With recovery of investment estimated in 28 months. The premises should be between 140 and 200m2, “outdoor space for setting tables and suitable for gastronomic accommodation.”
It should be located in “Gastronomic polls of main citieswith the movement of the night” and a group of associates of 8 people as minimum.
Among other things, the firm provides its franchisees with “a comprehensive business, leveraging agreements with suppliers and training for successful management”. It also offers “territorial exclusivity and the special provision of beer and products from wineries”.
Brewery Franchise: Necessity for Investors
As Abrego explained, there is two figures When investing within franchisees it is “important that they exist”: operating partner and investment partner, “Generally, and at the start of the franchise in Argentina, it was the same person. And in some business modelsStill the same person. A single franchisee that invests in and operates,” said Centrofranchising’s commercial coordinating partner.
Investment recovery varies between 22 to 28 months depending on the format and size of the premises
“but high InvestmentThe model allows these figures to be separated and, suddenly, three friends who put together money, but only one works, Who is the person who manages the human team, service and provides a good experience to the customer. Additionally, whoever is in charge of managing the purchases of ThingBeyond the fact that the franchisor participates and trains”, Abrego explained.
The expert stressed that it is important to keep this in mind. And he graphed it this way: “If, for example, three friendbut no one has any idea driven No time, they are in a problem. In many cases, Suffrage is not given directly, why do you make one filter And each business model has its own profile”.
